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Berkley Conservation Institute
Dedicated to the Future of Fishing™
Forging worldwide conservation of fishable waters - for everyone now and for all generations to come.

The Berkley Conservation Institute (BCI) is part of Pure Fishing, which is part of Jarden Corporation. BCI was developed to support conservation and angler recruitment efforts. We cooperate with fishing groups, conservation organizations, customers and other industry partners to protect our fishable waters. We collaborate to enhance populations of important sport fish and to introduce the next generation to the delight of angling….and to teach them to lead the fight for conservation. Priority issues for 2008/09

We are advised by a Conservation Leaders Advisory Team of Tom Bedell, Carrie Wilson, Noreen Clough and Dr. Bill Taylor. This passion for stewardship has been a foundation of our company for over 70 years. Jim Martin Conservation Director e-mail: jtmartin@purefishing.com

VISION & MISSION
Berkley Conservation Institute Mission: Working with conservation partners to use science, technology and communications resources to protect and restore the fishable waters and the fish populations that will ensure our children's fishing around the world. "Dedicated to the future of fishing"
Berkley Conservation Institute Initiatives
Climate Change Water Quality/Quantity
Fisheries Management The Future of Fishing
Conservation Implementation Partnerships Fishing Line Recycling
Bass Conservation Journal Breaking Conservation News on Marine Reserves
Berkley Conservation Institiute Honors Michigan Bass Federation Nation Berkley Conservation Institute Awards Aurora Bassmasters

Climate Change

Climate change will have major impacts on watersheds and fishery resources over the next 50-100 years.  Berkley Conservation Institute will encourage US and Global efforts to reduce greenhouse gas emissions to slow the rate of climate change over the century.  We must also incorporate the expectation of climate change impacts in natural resource management decisions made today.  Another key issue for 2008/09 will be to help sportsmen understand the potential impacts to fish and wildlife and to push for strategic investment and long term management strategies by America’s fish and wildlife management agencies.  We will produce  a major report outlining a pragmatic, realistic strategy to restore Pacific Salmon.  We will work with the media to communicate strategies to protect and restore wildlife in the age of global warming.

Water Quality/Quantity

Clean Water-Healthy Streams and Lakes   We will work to ensure wetlands and fishable waters are cleaned up to meet the fishable and swimable standard of the Clean Water Act of 1973.  We will advocate for strengthening protections for wetlands and small streams.  Recent decisions by the US Supreme Court have weakened the Clean Water Act, particularly with respect to protecting the wetlands.  BCI will work with FishNet and the Theodore Roosevelt Conservation Partnership (TRCP) to support legislation currently introduced in Congress to re-strengthen the act.  Additionally, in 2008, we will join a coalition of other conservation organizations to lobby the Environmental Protection Agency (EPA) to restore the Clean Lakes Program, as a portion of the Clean Water Act.  Finally, we will advocate legislation to exempt recreational boats from the requirement to have  National Pollution Discharge Permits for bilge and runoff water.  This is an onerous requirement that was never an intended target of Clean Water Act pollution prevention programs.  Such legislation has already been introduced in Congress in 2008.

Mercury Pollution   Mercury pollution from coal-fired energy plants is creating fish health advisories across America, creating fear and uncertainty about the healthfulness of eating the fish anglers catch.  The EPA is proposing to allow more flexibility and a delayed timetable for cleaning up this pollution.  BCI will work with environmental advocates and sportsmen’s groups to advocate a strict standard for removing mercury from emissions and an expedited schedule for the clean up.  We also want to see consistent standards for mercury advisories between the EPA (sportfishing advisories) and the Food and Drug Administration (seafood advisories).

 

 

Fisheries Management

BCI works with State and Federal fisheries managers on a number of issues each year.  BCI is an active member of FishNet, a national coalition of fisheries advocates. 

Pacific Salmon Recovery   In 2008/09, BCI will continue to work with sportsmen’s organizations and environmental advocates to ensure a long-term recovery strategy for Pacific Salmon listed under the Endangered Species Act.  The severe fisheries restrictions in recent years  in the Columbia River and along the Pacific Coast show current efforts are not enough to ensure sustainable fisheries and the economic benefits they contribute.  2008 is a particularly important year for advocating the removal of obsolete dams on the Klamath and the Lower Snake rivers that have disproportionate negative impacts on salmon.  A long-term plan to  better balance water use between power, agriculture and fisheries is needed on the Sacramento,  Klamath, Columbia and many other Pacific Coastal streams.  We intend to fight efforts to water down the Central Valley Improvement Act, which provides water for fish in the Sacramento River in California.  Additionally, the collapse of the Sacramento River Fall Chinook salmon, with resulting castastrophic fisheries closures in 2008 brings urgency to resolving the issue of excessive pumping of fresh water from the Sacramento Bay Delta.

Marine Reserves    2008 is an important year to work with other fisheries and environmental interests to find a good compromise regarding establishment of Marine Reserves (no fishing zones in the Ocean).  Fishing gear should not be damaging key marine fish habitats and fisheries must be sustainably managed.  However, we will fight against unwarranted or excessive closures of fishing access.  Clear objectives, evaluation of economic/social impacts and a transparent, inclusive process for government decisions on this issue is required.  Oregon and California are key states as both have ongoing processes involving fishermen and other conservation interests.

Invasive Species   Invasive Aquatic Species are an increasing threat to the fisheries of America, and around the World.  We will support the “Stop Aquatic Hitchhikers” program and will supply information on invasive species to our staff, pros and avid angling partners.  There is more that can be done to prevent the spread of invasive species across America.  The recent discovery of zebra and quagga mussels in California gives new emphasis to this issue.  Anglers must do more to ensure that their boats are not transporting invasive species between water bodies.

The Future of Fishing

Angling Recruitment and Retention   We strongly believe in introducing new anglers to the delight of fishing.  We support the Angler’s Legacy Program of the Recreational Boating and Fishing Foundation (takemefishing.org).  We recognize outstanding angler recruitment fishing projects by members of the BASS Nation Federation and other partners.  Pure Fishing is a strong supporter of the Fishing Passport Program of the California Department of Fish and Game.
Angler Access   Berkley is working with the sportsmen’s and environmental organizations in the TRCP to support the Open Fields Legislation.  This legislation has been introduced in Congress to fund state sponsored programs to work with willing landowners to expand sportsmen’s access. Both  House and Senate versions of the Bill include Open Fields programs and we are hopeful that  the Farm Bill that is finally passed includes Open Fields.  Many localized battles to maintain or expand fishing access are being led by local sportsmen’s groups.  BCI intends to help these groups advocate effectively for maintaining access.  An example is the Cape Hattaras National Seashore, where the National Park Service is threatening to close beach access to protect shorebirds and sea turtles.  We are helping the Outer Banks Protection Association fight to find the right balance between wildlife conservation and fishing access.

In addition to working on these priority issues, we partner with many conservation organizations on emerging issues throughout the year.  Examples from 2007 include advocacy to keep the Everglades canals open to fishing while restoring the “sea of grass” and support for reauthorization of the Magnuson Act.

Conservation Implementation Partnerships

Outdoor Media Contacts   We work regularly with outdoor media contacts from ESPN/BASS, TRCP and other conservation partners to inform individual freelance writers about important conservation issues.  Our membership in the TRCP is also a way to add our voice to the sportsmen’s community voice on conservation issues.  In 2007, BCI was recognized as a Hero of Conservation by Field and Stream magazine.  This was one of three Heroes program recognized in 2007 in the business category. 

Conservation Advocacy   We partner with organizations such as the American Sportfishing Assn., the Theodore Roosevelt Conservation Partnership and the National Fisheries Network (FishNet) to advance conservation policy advocacy.  We work with partners at the state, region and national levels to affect funding and policy on sustainable natural resource management. In 2008/09 we expect to establish a website for the BCI that will include key conservation partner links and action updates on breaking conservation issues.

BCI continues to partner with regional and local conservation organizations and projects.  An example is the Fish Smart project of the American Sportfishing Association (ASA) and the University of Maryland.  This project is designed to develop gear that advances survival of sport released fish in catch and release fisheries and to improve communications with anglers to adopt these new gear approaches.  BCI continues to support the Berkley Award for Conservation, given annually to the BASS Federation Nation chapter or state organization outstanding conservation project each year.


BCI’s conservation director is a board member of TRCP. He also serves on the Freshwater and Saltwater Government Affairs committees of ASA.  He serves as a science and policy advisor to the Northwest Sportfishing Industry Association and to the Northwest Guides and Anglers Assn.  He is also an environment advisor to the Doris Duke Charitable Foundation.

Fishing Line Recycling

Berkley has a long history of promoting and facilitating fishing line recycling, and is in the process of building a new program to lead this effort worldwide.   We are expanding the program to involve more states and federal agencies in fishing line recycling.  In 2007, we worked with the Boat US Foundation and NOAA Fisheries to expand fishing line recycling into major marinas in America.

Berkley FishHab Program   These plastic structures, which include recycled fishing line, can create habitat complexity in lakes and reservoirs, especially when installed under piers and fishing docks.  We will be improving our program to produce Berkley FishHabs and marketing them to conservation partners worldwide.   

Fish-Hab is available to everyone – pond owners, anglers, communities or anyone interested in improving the aquatic habitat. The Fish-Hab is free with 75 UPC codes from Berkley lines. Simply cut the UPC codes from line spools and collect them for yourself or local aquatic rejuvenation projects.

Public response to Berkley’s innovative line and spool recycling program has been remarkable.  And it continues to grow!  Retailers have provided their support by displaying over 17,000 recycle Collection Bins.  Magazines and radio stations have provided public service announcements. fishermen who can’t find a recycling collection bin near them can mail their used line prepaid to:

Berkley Recycling
1900 18th Street
Spirit Lake, Iowa 51360

Click HERE to learn more about the line recycling program.

Bass Conservation Journal

by Noreen Clough

Industrial Strength

Conservation in the sportfishing industry is akin to the Marine Corps – it is comprised of “a few good men” doing the work for tens of thousands of anglers. Of course there are lots of other organizations taking leadership in sportfishing and aquatic resource conservation as well, with Trout Unlimited and the Coastal Conservation Association being prime examples. But, from a pure, for-profit industry standpoint, when you look at it, it is just amazing what these industry guys do, and the commitment of their companies to have them doing it!

Of course, you have Chris Horton at BASS. Then there is Jim Martin at Purefishing’s Berkley Conservation Institute. There’s Phil Morelock at Shimano. Norm Stucky is Bass Pro Shops’ Conservation Director. And, I guess in Marine Corps terms, the “General” over all of this, at least in my opinion, is Gordon Robertson, Vice President of Government Affairs at the American Sportfishing Association (ASA) in Washington, DC. ASA is the industry trade association, and Gordon is the guy who keeps his finger on the political and legislative pulse, making our interests known on Capitol Hill, and overseeing the activities of ASA’s Freshwater and Saltwater Government Affairs committees. Oh, I might have missed a few guys, but these gentlemen are the most prominent and active of the industry group – literally a handful of folks whose single focus is fisheries conservation and management, and angler rights.

Recently I spoke with Chris Horton about the priorities he plans to focus on in the near term, representing BASS members and anglers in general in the conservation arena. I was very pleased to learn that he will continue to fight the battle on the navigable waters issues in Louisiana and the suite of other angler access issues.

And it appears that there is finally a light at the end of another tunnel. When Chris took over my seat on the National Fish Habitat Action Plan (NFHAP) Board, I was almost a single voice crying in the wilderness, so to speak, trying to get the NFHAP Board to consider creating a Reservoir Partnership. After all, nearly 70% of fishing in the US occurs on lakes and reservoirs, many of which are aging, declining habitats. Well, Chris never let that voice go silent (he always was louder than me). His recent article in BASS Times heralds the formation of a national reservoir partnership awaiting NFHAP Board recognition. Persistence pays off, especially for bass anglers this time. Congratulations, Chris!

And Jim Martin at Purefishing never lets any grass grow under his feet. He’s created a very impressive agenda for himself there at the Berkley Conservation Institute. Just a few highlights from his agenda for 2008/2009 include helping develop a realistic strategy to restore Pacific Salmon, working to ensure that wetlands and fishable waters are cleaned up to meet the fishable and swimable standard of the Clean Water Act of 1973, helping to create a compromise regarding establishing of Marine Reserves (no-fishing ocean zones), and like BASS, supporting the “Stop Aquatic Hitchhikers” program to help slow the spread of invasive aquatic species.

As a group, these “few good men” are helping to ensure the future of fishing through their efforts. Like Chris and Jim, almost all are actively involved in angler recruitment and retention, and ensuring angler access. And all are involved as partners with many conservation organizations to make your voices heard as they advance conservation policy advocacy and address emerging issues throughout the year.

A few GOOD men, indeed.

Breaking Conservation News on Marine Reserves

Two New Groups Join the Partnership for Sustainable Oceans

Berkley Conservation Institute and International Game Fish Association
Join Efforts to Keep America Fishing


Sacramento, CA, September 23, 2008 – The Partnership for Sustainable Oceans (PSO) today announced two new coalition members: the Berkley Conservation Institute (BCI) and the International Game Fish Association (IGFA). 

The PSO – committed to protecting the health of California’s ocean environment without unnecessary closures of California coastal waters to recreational fishing – welcomes these two organizations to the partnership and will be working closely with them to maintain access to California’s marine waters and prevent permanent closures to recreational fishing. 

The BCI was created to protect and restore fishable waters and the fish populations that will ensure future generations of fishing.  “The PSO’s goals of keeping America fishing and maintaining access to recreational fishing along California’s amazing coastline are certainly consistent with those of our organization,” said BCI Conservation Director Jim Martin. 

IGFA, a nonprofit group, is committed to the conservation of game fish through science, education and responsible, ethical fishing practices. “The issues that anglers are currently facing in California are important and relevant to all our members around the world,” said IGFA President Rob Kramer.  “We look forward to working with the PSO to ensure that sound science and proper management processes are used to protect our resources.”

Berkley Conservation Institiute Honors Michigan Bass Federation Nation

COLUMBIA, S.C. (March 11, 2009) – The Berkley Conservation Institute (BCI) awarded the Michigan BASS Federation Nation the annual Berkley Angler Recruitment Award. Paul Sacks, President of the Michigan BFN, was presented a check for $1,500 worth of Berkley fishing gear at the BASS Federation Nation awards banquet Feb. 22 in Shreveport, L.A.

“Drive the State” was the theme for the annual recruitment and retention campaign for the BASS Federation Nation. Through the efforts of their angler recruitment program, Michigan increased membership by an impressive 43 percent. The Michigan BASS Federation Nation offered several cash rewards to bolster growth throughout the club.

“We have seen a dramatic increase in the BASS Federation Nation despite difficult economic times,” Jim Martin, BCI Conservation Director, said. “The Michigan BASS Federation Nation and their recruitment drive beat the odds and created a huge jump in recruitment. It is my privilege along with the Berkley Conservation Institute to honor the Michigan BASS Federation Nation with our Berkley Angler Recruitment Award.

BCI is a division of the Pure Fishing Company, the world’s largest tackle company located in Spirit Lake, IA, and Columbia, SC. The brand names of Pure Fishing include Abu Garcia, All Star Rods, Berkley, Fenwick, Mitchell, Penn, Pflueger, Seven Strand, Shakespeare, Spiderwire and Stren.

Berkley Conservation Institute Awards Aurora Bassmasters

COLUMBIA, S.C. (March 11, 2009) – The Berkley Conservation Institute (BCI) presented Aurora Bassmasters of the Ontario BASS Federation Nation with its annual Berkley Conservation Award. Aurora Bassmasters worked in partnership with the Ontario Ministry of Natural Resources to establish a historical record for the Lake Simcoe Bass Tagging Program. Wil Wegman, of the Aurora Bassmasters, was on hand to accept the award.

“Setting up a historical record of bass caught during tournaments and the effects of fizzing over a long period of time reflects the conservation ideals of the Berkley Conservation Institute,” Jim Martin, Conservation Director, said. “Understanding the health and population of an entire lake is key to preserving the fishery for the long run. The Aurora Bassmasters have done a great job continuing the efforts of preserving our heritage.”

Aurora Bassmasters will receive a $3,000 award for their efforts. They were honored at the Bassmasters Classic awards banquet Feb. 22 in Shreveport, L.A.

BCI is a division of the Pure Fishing Company. BCI was developed to support conservation and angler recruitment efforts. BCI partners with fishing groups, conservation organizations, customers and other industry partners to protect fishable waters, enhance populations of important sport fish, to introduce the next generation to the delight of angling…. and to teach them to lead the fight for conservation.


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