Berkley Conservation Institute

The Berkley Conservation Institute

The Berkley Conservation Institute (BCI) is part of Pure Fishing, which is part of Jarden Corporation. BCI was developed to support conservation and angler recruitment efforts. We cooperate with fishing groups, conservation organizations, customers and other industry partners to protect our fishable waters. We collaborate to enhance populations of important sport fish and to introduce the next generation to the delight of angling….and to teach them to lead the fight for conservation. We are advised by a Conservation Leaders Advisory Team of Ken Haddad, Dr. Ian Cowx, Noreen Clough, Dr. Bill Taylor and John Doerr. This passion for stewardship has been a foundation of our company for over 70 years.

"You cannot escape the responsibility of tomorrow by evading it today."
Abraham Lincoln

Our Vision

Working with conservation partners to use science, technology and communication to protect and restore fishable waters and fish populations for our children's future. "Dedicated to the Future of Fishing"

Our Initiatives

  • Climate Change
  • Water Quality and Quantity
  • Fisheries Management
  • The Future of Fishing
  • Conservation Implementation Partnerships
  • Recycling