About Berkley

Berkley Experience Trailer to Appear at Houston Fishing Show March 2-6

Columbia, South Carolina – The Berkley Experience Trailer will be at the 36th annual Houston Fishing Show that will be located at the George R. Brown Convention Center in Houston, Texas. The trailer will roll in March 2-6 and have product demonstrations, seminars, super special deals on product and the Texas Knot Wars!

Texas Knot Wars is completely free and will have hourly and daily winners, but competitors must be present to win. Everyone that competes will have the opportunity to win Berkley hats, shirts, rods and reels as prizes for competing in the Texas Knot Wars. More details at the show. Who will be the Knot Tying Grand Champion? Could it be YOU?

"The Houston Fishing Show will be a great venue for anglers of all ages and skill levels to learn more about our products, fishing techniques, reel maintenance, line and rod selection along with touring the interactive Trailer," said Andrew Marks, Berkley Marketing Director "The Houston Fishing show will allow 10's of thousands of consumers to enjoy the Experience and see the newest products for 2011".

Pro Staff will also be on hand to share their knowledge and help anglers select the best products to help them catch more fish.

About Pure Fishing, Inc.
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation. Additional information can be found at www.purefishing.com.

Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.