About Berkley

Berkley Set To Launch New Baits At 2012 Classic

COLUMBIA, S.C. – Berkley continues to produce the best soft plastic baits for anglers that want to catch more fish. This year isn't any different. Berkley® PowerBait® and Berkley HAVOC® are set to launch brand new shapes into the market at the 2012 Bassmaster Classic in Shreveport, La.

Berkley PowerBait, known for its exclusive formula, is releasing the PowerBait 4-inch Thief and the 4-inch Power Claw. The 4-inch Thief features long tentacles and a flat body that makes it glide to the bottom. Designed to burn through grass, wood and open water, the 4-inch Power Claw has a bullet-shaped body that makes it perfect for slicing through cover. With a more durable body and high-action legs this new bait from Berkley is perfect for harsh waters.

"Our new baits are going to be killer on the water this year," said Brad Danbom, Berkley Product Manager. "With new shapes in PowerBait and HAVOC coming out, it is a big time for Berkley. We can't think of a better time to release these baits. The Classic is the best show on water, and we believe our baits will perform flawlessly."

Designed by Mike Iaconelli, the Smash Tube isn't simply an ordinary tube. The unique body design of the Smash Tube allows this bait to be fished multiple ways. Dual colored tentacles also highlight this baits distinctive character. The Smash Tube is available in six different colors.

The Juice Worm is the brainchild of Elite Series pro Boyd Duckett. The 6- and 8-inch models have a unique design that won't allow the bait to roll over during the retrieve. The applications for this worm are endless for this instant classic. The Juice Worm comes in 20 different fish-attracting colors.

The HAVOC 5-inch Hawk Hawg, designed by Elite Series pro Bobby Lane, is designed for all seasons. This creature baits covers the gamut of high-action appendages. Thorax wings give the bait a gliding motion on the fall for a swimming appearance while oversized side appendages on the tail move more water to attract the bass. A pair of long curl tails can't be still catching the eye of any nearby bass. An easy choice for summer to Wintering bass, the Hawk Hawg is available in 15 colors.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com