Berkley FireLine Fishing Line

Science

Scent, flavor, action, design, nothing at Berkley® happens in a vacuum. Our renowned research methods are inventive and proven. Our products are the most advanced and revolutionary available. All in an effort to help you catch more fish.

Technology

Whether it's CAD designed, 3-D printed or lab tested, the only thing that really matters is a fish on the line. Too often, fishing tackle is loved in the store, but hated in the water. That's why everything we create is designed to allow you to fish with cold, calculated abdandon.

Innovation

Lures with allure. Hooks that make a point. Every product innovation serves a purpose. We know the cutting edge needs frequent re-sharpening. And our driving, corporate DNA is today's most powerful force in evolving fishing for generations to come.