About Berkley

NEW FOR 2017

BERKLEY® Juke

Berkley® has teamed up with hard bait legend and expert, David Fritts, to create the bait of every angler’s dream. Features such as the flat baitfish profile and additional rattles create maximum attraction, making the Berkley Juke a unique and effective product. MSRP $7.95.

Berkley® Juke defines the phrase ‘dream bait’ 18 distinct colors expand the new Juke collection

COLUMBIA, SC - (July 12, 2017) Berkley® has teamed up with hard bait legend and expert, David Fritts, to create the bait of every angler’s dream. Features such as the flat baitfish profile and additional rattles create maximum attraction, making the Berkley Juke a unique and effective product.

The Berkley Juke is highly versatile. It can be cranked, twitched and trolled with lifelike movement, enticing strikes from a variety of fish. Its coffin-shaped bill allows maximum darting action and side flash with limited rod movement.

The balanced design throws straight and far and is consistently ready to run right out of the package. The long-distance castability puts the bait in the strike zone.

The Berkley Juke is 3”-5” in size and comes in 18 distinct colors – including Fool’s Gold, Black Silver Chrome, and Green Mist. The Berkley Juke MRSP is $7.95.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.