About Berkley

Berkley Set to Sponsor American Bass Anglers

Berkley has announced a multi-year sponsorship with American Bass Anglers (ABA). With the sponsorship, Berkley solidifies its willingness to grow the sport of fishing.

A true American success story, Berkley began its journey in 1937 in the small town of Spirit Lake in northwest Iowa. Decades later Berkley is a world leading tackle supplier and well known for its brands such as its Berkley Trilene, Powerbait, Gulp, Havoc, Lightning Rod and many others.

"We are proud to work with such a premium brand like Berkley. The ABA members and weekend anglers worldwide rely on Berkley brand products every day," said Morris Sheehan, President of American Bass Anglers, Inc. From line and lures, to rods and the specialized tools and equipment Berkley Fishing makes so many of the products that anglers must have in order to be successful fishing and winning bass tournaments. Berkley has long been a great supporter of the weekend bass angler and ABA is excited to have their support.

As part of this sponsorship, Berkley brands will be integrated into the sponsorship platforms and footprint at Weekend Bass Series events, American Fishing Tour Championship, 100% Plus Team Trail events, American Couples Series Championship and Military Team Event.

"Berkley is incredibly excited to be working with the ABA in 2015 and beyond," said Chris Hockley, Berkley Brand Marketing Manager. "The partnership with the largest grassroots bass fishing series in North America ensures that Berkley is able to meet more passionate anglers face to face than ever before."