About Berkley

Boy Scout Jonathan Dawes Catches First Bass With Hank Parker

Jonathan Dawes, a 13 -year-old Boy Scout from Tacoma, Washington, and his father, Daniel, flew into Montgomery, Alabama, to fish with legendary angler Hank Parker.

Jonathan, who has the Life Scout rank, participated in a fishing contest at the 100th 2010 National Scout Jamboree, and when he caught a 5-pound, 1-ounce catfish that earned him an all-expenses -paid fishing trip with Berkley pro and television celebrity Hank Parker.

"This is one of those trips you never forget," Dawes said. "Mr. Parker showed me the ropes of bass fishing, and I caught my first bass ever. I will never forget this trip, and I was thrilled to have my dad there with me."

The summer jamboree Dawes, a Life Scout, won the trip at the recent 2010 National Scout Jamboree, which celebrated the 100-year anniversary of the Boy Scouts of America. The event took place July 26 - August 4 at Fort A.P. Hill in Caroline County, Virginia and was attended by more than 30,000 Scouts, 9,000 staff, and more than 30,000 visitors. Parker was thrilled with the time he got to spend with Dawes.

"This was one of the best shows I've ever filmed," Parker said. "Jonathan was great to fish with. The show will air this spring on the Versus network. It will show how exciting fishing can be for first-time anglers. All we have to do is spend a little time showing them the ins and outs of how to catch fish. Everyone wins."

"Jonathan was taught many different bass fishing tactics by Hank," said David Lund, Pure Fishing Vice President of Marketing – The Americas. "They fished with our Berkley Flicker Shads, PowerBait Heavy Weight Worms, and Power Worms. Pure Fishing is excited to be teaching fishing to youth with the Boy Scouts of America, and we look forward to working with them in years to come."

Pure Fishing developed programs with the BSA to create a stronger fishing presence at the jamboree. Pure Fishing operated educational exhibits such as the Berkley PowerBait Fish Tank, a fishing line knot tester, and casting technique demonstrations. It also provided custom Stren knot-tying cards for all participants. Scouts earned a one-of-a-kind, special -issue Fish Hook Lake Ppatch by catching a fish during the jamboree.

For more information about Pure Fishing, visit purefishing.com. Go to scouting.org for more information on the Boy Scouts of America, the 2010 National Scout Jamboree, and how to become a sScout or sScout volunteer.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with
a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®,
Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene®
and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in
28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing
outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional
information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in
three primary business segments through a number of well recognized brands, including:
Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, K2®,
Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health ometer®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.