About Berkley

Doc Samson Joins The Berkley Walleye Team

COLUMBIA, S.C. –One of the most prominent walleye tournament professional anglers, Bruce Samson, recently became a promotional partner with the popular Berkley family of fishing tackle. He is known throughout walleye circles as "Doc" because he is a medical doctor turned walleye fishing expert. Samson is recognized as the master of everything electronics, and his live schools and DVD training courses have helped thousands.

On the water, Samson has numerous walleye tournament wins in the FLW, MWC and PWT walleye trails. His total walleye winnings are approaching $1,000,000.

Samson educates anglers about boat electronics via classes, seminars, Doctor Sonar Facebook, articles in major publications, TV shows, internet forums, in stores and on the water. "I am the live bait and large walleye expert, but have learned years ago that bigger fish prefer soft artificials like Gulp! over live bait. This is just one tactic that I will share in my electronics educational programs," said Samson. "It is impossible to teach only electronics, because after teaching people how to find fish, they want to know how to catch them."

"Doc will represent Gulp!, PowerBait, Trilene, Fenwick, Pflueger, Abu Garcia and Berkley," said Cody Roswick, Berkley field marketing manager for the Midwest. "He brings a lot to the table with his walleye universities, sonar and GPS education, strong retail experience and his skills at teaching the public to catch fish."

For 2013, Doc has three on-water Walleye Schools set. Schedules and sign-up is on his website. He will be one of the "professors" at the Scheel's Universities to demonstrate and teach store employees his Gulp! and PowerBait tactics.

Samson's website is www.doctorsonar.com