About Berkley

Pure Fishing Continues To Support The BoatU.S. Collegiate Program

Pure Fishing, the parent company of Berkley, Abu Garcia and All Star, is proud to partner with the BoatU.S. Collegiate Bass Fishing Championship Series. This marks the third year for the partnership and continuing dedication by Pure Fishing to the collegiate angler."These young anglers continue to improve every year both academically and in their angling skills," said Sr. Marketing Manager, Andrew Marks. "Their desire to grow their bass clubs and participate in conservation efforts will help guide the future of our industry."Pure Fishing awarded over $10,000 in cash and prizes last year and is again offering numerous incentives for tournament wins and Big Bass Awards at Regional Tournaments. The Berkley Conservation Institutes sponsors the Collegiate Angler of the Year, which combines angling skills and academics that rewards the student anglers for recognizing ways to improve the industry and conservation.Berkley has been producing the most advanced fishing equipment for over 70 years and is now part of the largest fishing tackle company in the world. The Berkley portfolio of products includes some of the most popular brands that anglers use around the world including: TrileneTM, FireLineTM, Big GameTM, PowerBaitTM, Gulp! TM, Gulp! Alive! TM and Lightning RodsTM.Abu Garcia, founded in Svangsta Sweden in 1921, uses Swedish engineering to develop the most popular reels in history. The Abu Garcia C3 is the #1 selling bait casting reel in the world and this commitment to excellence and durability has been instilled in the revolutionary low profile Revo series. The Revo defines the culture and commitment to delivering the best reels on the market.All Star Graphite Rods are manufactured using the finest materials and components available. All Star offers technique specific rods, professionally designed and engineered with a unique blend of quality components for the avid angler.