About Berkley

Pure Fishing Teams Up With The Boy Scouts Of America

COLUMBIA, S.C. – Pure Fishing has been named the exclusive fishing tackle provider for the 2010 Boy Scouts of America National Jamboree, celebrating 100 years of the Boy Scout organization.

"This is the beginning of a great relationship between our company and the
Boy Scouts," said David Lund, Vice President of Marketing -The Americas. "These fine young citizens will discover more about the joys of fishing and the outdoors. They'll learn about conservation and the responsible stewardship of the environment. The scouts will be better prepared for their future."

Pure Fishing's program development work with the BSA creates a stronger fishing and conservation presence at the Jamboree. Pure Fishing will operate educational exhibits such as the Berkley PowerBait Fish Tank, a fishing line knot tester, casting technique demonstrations and an Eco Conservation Display. Scouts can earn a one-of-a-kind special issue Fish Hook Lake Patch by catching a fish during the Jamboree.

Scouts will be fishing with tackle from the popular brands of Shakespeare, Berkley and Stren. Tackle includes Shakespeare rod and reel combos, Berkley Gulp! Earthworms and Gulp! Catfish bait and Stren monofilament fishing line.

"The Boy Scouts of America is very pleased and impressed with the amount of support Pure Fishing is bringing to our Jamboree," said Ben Jelsema, Chairman BSA Fishing Task Force. "Everyone expects 2010 to be the biggest, most dynamic and rewarding fishing venue for the scouts ever."

"The fishing program at Fish Hook Lake is one of the most popular events at the Jamboree," explained Jelsema. "In our last Jamboree in 2005, we had over 50,000 Scouts participating in the fishing venue where over 18,000 fish were caught averaging 1-½ pounds each. Pure Fishing will add to the program and will help ensure each Scout will have fun and exceed their fishing expectation."

Over 300,000 people from across the globe, including over 40,000 Scouts and BSA staffers, are scheduled to convene at Fort A.P. Hill in Caroline County, Virginia this July 26. The 10-day event location will temporarily be the third largest city in the state, complete with its own zip code.

The jamboree program reflects the skills of Scouting—physical fitness, environmental conservation, our national heritage and the true spirit of Scouting. Amid the thousands of colorful tents that will house participants and provide program and support services, there is an infrastructure that provides a safe and secure environment at Fort A.P. Hill. Everything from bus systems, telephone and internet, to first-aid stations and a hospital, police and fire departments, post offices, food warehouses, a daily newspaper, and retail stores (trading posts and concession stands) provide all the support and program services needed for an outstanding event.

Scouts will enjoy many different experiences such as fishing, fly fishing, rappelling, scuba, kayaking, rafting and sailing. Additional activities include trap shooting, archery, bikeathlons, buckskin games, confidence courses, conservation trail and more. Daily activities include an incredible merit badge midway, arts and sciences, a re-creation of Baden-Powell's original Scout camp on Brownsea Island, an American Indian village, regional entertainment stages and other activities. The arena shows are a highlight for all participants.

For more information about Pure Fishing visit PureFishing.com. Go to scouting.org for more information on Boy Scouts of America, the 2010 National Jamboree and how to become a scout or scout volunteer.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Exofficio®, Fenwick®, Gulp!®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Pflueger®, Rawlings®, SevenStrand®, Sevylor®, Shakespeare®, Spiderwire®, Stearns®, Stren®, Trilene®, Ugly Stik® and Volkl®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.