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COLUMBIA, S.C. (May 27, 2009) – Berkley is proud to announce the upcoming Berkley Big Bass Challenge to be held June 6-7 on California’s Delta Lake. The hourly weigh-in format allows any registered angler to bring one fish to the scale each hour to compete for one of seven hourly checks, plus a shot at driving home a new 2009 Toyota Tundra Double Cab truck with a retail value of over $25,000. The first 150 anglers to register will be in a special raffle on Sunday to win a day on the water with 2009 BassMaster Classic Champion Skeet Reese.
The amateur-friendly event focuses on the big fish, but strategy plays a key role when determining when to bring a fish to the scales. Anglers can choose the best time to weigh in their best fish to increase their odds at scoring a nice check. Top tier tournament anglers on the BASS and FLW tournament trails cannot compete. Over $16,000 in prize money is on the table for anglers using Berkley baits to catch their fish along with the Toyota truck that is guaranteed to be awarded regardless the size of the field.
“While everyone always thinks of big fish and large sacks, the format for this tournament makes it easy for amateurs and novices to win some cash”, said Andrew Marks, Sr. Marketing Manager for Berkley. “The hourly weigh-in makes for some interesting strategy as to when to weigh in your fish and the largest fish one hour may have placed 3rd or 4th in another. It definitely adds for some fun and exciting times when anglers literally have cashed checks with bass weighing less than 2 pounds”.
The Berkley Experience Trailer will also make an appearance at Russo’s Marina throughout the weekend starting at 3:00 P.M. on Friday, June 5th. The Berkley staff will be on hand to help all anglers with knot tying skills along with the product demonstrations, interactive screens, Wii Fishing game and other fun elements. Berkley baits will also be on sale under the tent with special promotions available on certain Pure Fishing products.