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Passion Inspires Obsession

We have one simple mission: To be the world’s leading authority and cutting-edge expert on how to use testing, research, and technology to help people catch more fish. It’s clear and uncomplicated. It’s in our DNA. And it feels good. In fact, it feels great. We understand our sworn duty. We get to engage our minds. We get to employ our hearts. We get to bring joy into people’s lives. And we get to do it all for the love of fishing.

World-Class Hard Baits

Berkley Hard Baits Designed by the Pros

Obsession Fuels Ingenuity

Our mission, to help anglers Catch More Fish, isn't something we just engraved on a plaque and allowed to gather dust. We live it every day. Witness our latest innovations: Berkley® hard baits and Fusion19™ hooks. Two technological advancements, two living and breathing examples that we've not only pushed the envelope, we've licked it and sealed it.

  • Bad Shad

  • Features

    The premier casting shad features and irresistable side roll and tail wag. With two sizes (5 and 7) and 12 available colors the Bad Shad casts farther and stays in the strike zone longer.

  • Bad Shad

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  • Cutter

  • Features

    A versatile suspending jerkbait the Cutter features a coffin shaped bill to allow maximum darting action and side flash with minimal rod movement. Available in three sizes (90+, 110+ and Skinny 110+) and 12 colors the Cutter is very versatile allowing anglers to twitch, jerk, pause, rip or standard retrieve.

  • Digger

  • Features

    A mid-diving bait the gets down into the strike-zone faster and stays there longer. The Digger offers two sizes (6.5 and 8.5) and 12 colors with an aggressize wobble and side flash.

  • Digger

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  • Pitbull

  • Features

    The Pitbull is an erratic hunting action square-bill that offers maximum flash and tail wag. Available in 12 colors, the Pitbull deflects off structure driving fish to react.

  • Pitbull

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  • Warpig

  • Features

    Featuring a lipless design the Warpig offers maximum sound and vibration, aggressive action and a blunt nose that deflects off structure. With two sizes (1/4 and 1/2) and 12 colors this lipless sinking bait should be in every anglers arsenal.

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  • Wild Thang

  • Features

    A bait that lives on the edge, the Wild Thang has a unique bill design for erratic hunting action. Available in 12 colors the Wild Thang also has aggressive tail thumping action that attracts fish from all depths and directions.

  • Wild Thang

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Berkley Hard Baits

We could tell you all about the science behind our new line of hard baits, or all the research and fine tuning we do. But all that matters is that they work.

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Bait Size:

2" to 5"

Sizes:

1/0, 2/0, 3/0, 4/0, 5/0

Ideal Bait:

Worm

Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging.

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Bait Size:

1" to 5"

Sizes:

1, 1/0, 2/0, 3/0, 4/0, 5/0

Ideal Bait:

Creature

One of the most popular and versatile style of hooks for soft baits allowing anglers to use a variety of techniques.

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Bait Size:

1" to 5"

Sizes:

2/0, 3/0, 4/0, 5/0, 6/0, 7/0

Ideal Bait:

Creature

Superline EWG is a larger diameter hook designed to fish braid in heavy cover.

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Bait Size:

2" to 5"

Sizes:

3/0-1/8oz, 4/0-1/8oz, 5/0-1/4oz, 6/0-1/4oz, 7/0-3/8oz

Ideal Bait:

Swim

Features a strategically placed weight to cast bait into the strike zone. Low profile weights allow for easy rigging.

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Bait Size:

1" to 5"

Sizes:

6, 4, 2, 1, 1/0, 2/0

Ideal Bait:

Worm

For suspended dropshot presentations. Eyelet designed to have bait sit horizontal in water.

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Bait Size:

1" to 3"

Sizes:

1, 1/0, 2/0, 3/0

Ideal Bait:

Stick

Featuring a fluorocarbon weed guard to pitch bait into heaviest cover. A great hook for Wacky rig technique.

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Bait Size:

3" to 5"

Sizes:

3/0, 4/0, 5/0, 6/0

Ideal Bait:

Craw

An extremely strong hook used for flipping into the heaviest of cover. Featuring a stainless steel bait keeper to allow baits to stay rigged cast after cast.

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Bait Size:

2" to 5"

Sizes:

3/0, 4/0, 5/0, 6/0, 7/0

Ideal Bait:

Swim

Ideal soft plastic hook that features a screw-lock attachment to keep your bait secure.

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Bait Size:

2" to 5"

Sizes:

3/0-1/8oz, 4/0-1/8oz, 5/0-1/4oz, 6/0-1/4oz, 7/0-3/8oz

Ideal Bait:

Swim

Keeps swimbaits secure and running straight. Each hook features weight and screw-lock attachement.

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Our Passion

Fueled by Science

Science

Scent, flavor, action, design, nothing at Berkley® happens in a vacuum. Our renowned research methods are inventive and proven. Our products are the most advanced and revolutionary available. All in an effort to help you catch more fish.

Technology

Whether it's CAD designed, 3-D printed or lab tested, the only thing that really matters is a fish on the line. Too often, fishing tackle is loved in the store, but hated in the water. That's why everything we create is designed to allow you to fish with cold, calculated abandon.

Innovation

Lures with allure. Hooks that make a point. Every product innovation serves a purpose. We know the cutting edge needs frequent re-sharpening. And our driving, corporate DNA is today's most powerful force in evolving fishing for generations to come.

"Fishing ignites the moments that remind our souls what is meaningful and true."

  • Lab Tested. Angler Approved.

    If it hasn't been rigorously tested, it's not a Berkley product. Whether it's looking at the action of a bait in the flow tank, testing line shock strength or guide durability we examine every aspect of the fishing experience to help you become a better angler.