FireLine has always been thought of as the smoothest casting superline for spinning reels. Now, with new FireLine Braid, you can have the best selling superline in the world for your baitcast reel. FireLine braid with it's revolutionary radial construction that makes it round, smooth and strong, properties that keep line from digging into your spool. FireLine Tracer Braid has the same great properties, but adds alternating 2.5 feet Low-Vis/Hi-Vis colors for easy strike detection.
Gulp! Alive!®, the "replacement" for live bait is 20% more powerful than Gulp! and is available in a new Oval bucket that allows larger baits to "swim" in the Gulp! attractant and come out perfectly shaped, ready to use. There are many new shapes and sizes including the 5" Crazy Legs Jerk Shad, winner of the Best Soft Lure category at ICAST. Saltwater anglers also have the new 8" Eel and 6" Bloodworm along with new assortment buckets that come pre-packed with a variety of our best selling shapes and sizes. Trout and panfish anglers will appreciate the new Gulp! Alive! micro baits including Angleworms, Corn Nuggets, Maggots, Waxies and a Fish Fry.
A new Gulp!® 5" Jumbo Floating Leech gives anglers an even more effective artificial leech bait that delivers more action and increased performance by keeping the bait where the fish want it. The incredible success of SW Gulp! continues with new shapes and colors including an 8" Eel, , 6" Bloodworm, 3" & 4" Minnow shaped baitfish and a pre-rigged 4" Peeler Crab.
PowerBait® has new offerings to the wildly successful Hollow Belly swimbaits with new 4" and 6" sizes. All new Hollow Belly's in 3" and 5" Split -tails, 4" Pro Tubes and a 5.5" Flippin' Tube allows you to be ready for any action. The Heavy Weight Regular and Fat Sinkworms are available in 4", 5" and 7" and are weighted baits that allow for precise casting ability and control. Building upon the success of the 4" and 6" Hand Poured Finnesse Worm, that Michael Bennett used to win the $1,000,000 FLW Championship is a new 7" Hand Poured Finnesse Worm. The triple layer Hand Pour Worm presents a soft and flexible lifelike texture and spade tail design that increases the amount of movement and vibration in the bait. New Jigs designed by legendary bass pro's, Hank Parker, Mike Iaconelli and Jay Yelas are now available. Saltwater anglers have a new 3" and 3.5" PowerBait Rattle Shrimp. These come pre-rigged with the weight molded inside and designed to make the bait fall or swim without tumbling or rolling. Extra strong, corrosion resistant black nickel hooks withstand saltwater conditions and the built-in tube rattle has a clicking sound to attract game fish from further distances.
The hottest bait for inshore anglers is Berkley® Saltwater Gulp!® and now there is a rod family designed specifically for fishing with Gulp!® baits - Berkley Cobalt Fire™. Featuring a CF-81 Power Construction that layers graphite onto the blank for extreme power and TiBLUE™ guides from Pac Bay®. The Berkley Lightning Rod Shock is specifically designed for fishing with Superline and features Aluminum Oxide guides that are diamond polished to a rich, black surface for strength, durability and reduced friction. These downsized guides help decrease wind knots and other line management issues while remaining lightweight and tough.
The Berkley® HotWire™ Line Cutter aims to eliminate the hassle of finding a line cutter that can finish the job with no frayed ends. Equipped with a replaceable tungsten tip that instantly heats up to 1200 degrees, cauterize all types of line and can also repair torn soft-plastic baits. Handling fish can be a messy venture, but TEC Erase Odor Killer also cleans as well as eliminates the fish odor that builds up when handling fish.
All of these and many more great new items are on our website.
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