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Gulp! Alive!® Shrimp


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  • Each bait has a natural presentation in action, scent, and taste
  • Rig and fish using any technique appropriate for live shrimp
  • Expand your strike zone with 400x more scent dispersion
  • Over 15 years of Gulp! evolution…the best keeps getting better
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.        
Gulp! Alive!® Shrimp
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Product Reviews

Gulp! Alive!® Shrimp is rated 4.1 out of 5 by 51.
Rated 2 out of 5 by from Bait tears and rips too easily. A few years ago I used Gulp Alive Shrimp as my go to bait. Could not remember why I stopped. So, I purchased a pint and put it to the test yesterday. Sure enough it does attract the fish. However, the bait is very soft and gets shredded with just one catch. And, it is easy for pinfish or bait fish to chop it up so the shrimp never makes it to the target species. Years ago it was capable of more abuse but it was made softer....then I remembered that's why I stopped using them. As for the claim of attracting fish...that's not in question. If you don't mind losing one per fish....them fish on.
Date published: 2017-01-07
Rated 1 out of 5 by from Change in design? I've bought these gulp alive shrimps for years now, and recently, and they've very effective. It's probably because of the juice they come in. Unfortuneately, it seems like the shrimps are a lot more fragile. They rip apart on the jig head after a couple of casts or snags in seaweed. I don't know if Berkley intentionally did this so that customers would go through these lures a lot faster and be forced to buy more, or if they cut corners somewhere to result in an inferior plastic. I want the old, stronger shrimps back!
Date published: 2017-04-26
Rated 5 out of 5 by from Gulp I have been guiding out of Apalachee Bay FL for 20 years. I started using the Gulp when they first came out and 99 per cent of the time when I use grubs it's the 3 inch pearl white or new penny. There is not a fish that swims in our waters that I have not caught on a Gulp, either under a Cajun Thunder or just fishing with a Gulp and 1/4 or 1/8 th lead head. If it swims in saltwater it will bite a Gulp. Capt. Jody Campbell
Date published: 2015-12-06
Rated 5 out of 5 by from Catches everything.... Just came back from fishing the flats at Steinhatchee, Fl. Fished the 4" Gulp shrimp in pearl/chartreuse.... caught over 100 trout, some reds to 23", mackerel and a bluefish. We fish a Cajun Thunder orange popper with 24" more or less of 20# Seaguar fluro and a 1/8 oz, 4/0 Owner hook pink jig... once a trout gets it in its mouth, it is hooked! It just doesn't get any better for fishing on the grass flats. I have had very good success with this Gulp on just a 1/4 oz jig for flounder. Hard to keep the ladyfish and lizard fish off the hook, and puffers are death on a Gulp.
Date published: 2016-11-15
Rated 2 out of 5 by from Gulp Alive Great lure but texture has been changed to be really soft. This causes problems because small trash fish can cut them in half easily. I use three times as many as before. I'm looking for something different.
Date published: 2017-05-30
Rated 5 out of 5 by from Best all around artificial bait on the market I've been using the gulp shrimp for quite a while now. Never use live bait anymore because I don't have too. The only issue I have with the tub baits is the tubs leak after opening. Wish they would fix that.
Date published: 2016-04-02
Rated 1 out of 5 by from Rip easy, I have fished with the Berkley gulp alive for years always been a great product,until this last shipment now they just suck. They are very soft and tear very e asy. They need to go back to the old way.
Date published: 2017-05-30
Rated 5 out of 5 by from Awesome bait! As a fishing guide I use the Gulp Alive shrimp exclusively for redfish, snook and trout. Other than another gulp, it's probably the best lure out there!
Date published: 2015-11-16
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