Gulp!® Ice Fish Fry
Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which draws in even the wariest of fish. Stop messing around with the hassles of live bait and those other plastics and simply grab a convenient bag of Gulp! Ice!