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Fish tested, angler approved

Gulp!

Berkley Gulp! looks alive, feels alive and tastes alive! These baits are available in many popular freshwater and saltwater shapes and colors. When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.
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Cut Bait

Cut Bait

Ideal substitute for natural cut bait or belly strips. Textured scale pattern detail...

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Jerk Shad - Gulp!

Jerk Shad - Gulp!

Designed to target fish suspending or holding in vertical cover. Perfect for working...

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Pre-Cut Stripz

Pre-Cut Stripz

Convenient pre-cut strips can be used for tipping jigs and trailers. Imitates cut...

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Saltwater Chum

Saltwater Chum

Rapid scent dispersal for all saltwater gamefish. Ideal for fishing shallow water...

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Squid

Squid

Natural presentation in action, scent and taste. Rig on a jig-head, a dropper loop...

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