Fish tested, angler approved

Gulp!

Berkley Gulp! looks alive, feels alive and tastes alive! These baits are available in many popular freshwater and saltwater shapes and colors. When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.

Cricket - Gulp!

Cricket - Gulp!

Lifelike detail mimics natural prey. More durable and easier to care for than live...

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Earthworm

Earthworm

Great for many fish species.

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Extruded Nightcrawler

Extruded Nightcrawler

Lifelike taste and texture. More durable and convenient than livebait.

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Fish Fry - Gulp!

Fish Fry - Gulp!

Tail designed for nonstop fish enticing action. Choose a color to ""match the hatch...

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Floating Minnow

Floating Minnow

Floating for more lifelike swimming action. Keeps the bait off the bottom and in...

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Grub - Gulp!

Grub - Gulp!

A northwest coast favorite for halibut. Tough and durable. Fish at depths up to...

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Jigging Grub - Gulp!

Jigging Grub - Gulp!

Proven shape and action works well for all panfish. Great on jigs, dropshots and...

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Minnow - Gulp!

Minnow - Gulp!

Outfishes and lasts longer than the real thing. Choose from 10 fish-catching colors...

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Pinched Crawler - Non Floating

Pinched Crawler - Non Floating

One of the most realistic looking shapes ever produced that can be rigged under...

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