- Soft Bait
- Havoc
- PowerBait
- Atomic Dogbone
- Atomic Fry
- Atomic Mite
- Atomic Pulse Tube
- Atomic Wishbone
- Biodegradable Crappie Nibbles
- Biodegradable Trout Nibbles
- Bungee Leech
- Catfish Bait Chunks
- Chigger Chunk
- Chigger Craw
- Chigger Quad
- Chigger Toad
- Chroma-Glow Crappie Nibbles
- Crappie Sparkle Nibbles
- Crazy Legs Chigger Craw
- Crazy Legs Lizard
- Double Tail Grub
- Eel - PowerBait
- Flatback Shad
- Floating Mice Tails
- Floating Steelhead Worm
- Freshwater Swimming Pogy
- Grub - PowerBait
- Heavy Weight Thump Worm
- Hollow Belly Swimbait
- Jerk Shad - PowerBait
- Jumbo Chigger Craw
- Kicker Frog
- Micro Power Nymph
- Micro Power Wigglers
- Minnow - PowerBait
- Mullet
- Power Claw
- Power Eggs Floating Magnum
- Power Eggs Floating Magnum - Garlic
- Power Floating Trout Worm
- Power Grub
- Power Hawg
- Power Honey Worm
- Power Jerk Shad
- Power Leech
- Power Lizard
- Power Minnow
- Power Minnow Grub
- Power Nightcrawler
- Power Nuggets for Trout
- Power Shaky Worm
- Power Tube
- Power Worm
- Pre-Rigged Atomic Teaser
- Pre-Rigged Atomic Tube
- Pro Power Tube
- Rattle Shrimp
- Rib Worm
- Rib Snake
- Ribbontail Grub
- Ripple Shad
- Sparkle Dropshot Power Bass Minnow
- Sparkle Power Eggs Floating Magnum
- Split Belly Swimbait
- Thief
- Trout Nuggets
- Trout/Steelhead Egg Clusters
- Twitchtail Minnow
- Gulp!
- Gulp! Alive!
- Johnson
- Dough Baits
- Attractants and Dips
- Hard Bait
- Line
- Terminal Tackle
- Rods and Combos
- Reels
- Tools and Equipment
- Promotions
Fish tested, angler approved
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PowerBait
The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait products are available for nearly every fish species and fishing technique.
Chigger Craw
The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...
PowerBait
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Chigger Toad
PowerBait Chigger Toad's buzzing legs are designed by pros for maximum topwater...
PowerBait
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Double Tail Grub
Ideal jig trailers for finesse fishing on slow moving jigs. The double tails are...
PowerBait
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Flatback Shad
Hand-poured multi-colored laminates create lifelike appearance. Vibrating action...
PowerBait
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Mullet
Built for perfect finesse vibrating tail action. Weighted for ideal swimming action...
PowerBait
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Power Worm
Ribbontail design swims naturally on the fall with twitches and short hops. Soft...
PowerBait
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Rattle Shrimp
Lifelike look, feel and action. Weighted for optimal action on every cast. Smells...
PowerBait
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Ribbontail Grub
Great for walleye and panfish. Slim ribbon tail for increased swim action. Smaller...
PowerBait
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Ripple Shad
Unique segmented body for more vibration and swimming action. More surface for great...
PowerBait
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Split Belly Swimbait
Split Belly collapses to allow a wider hook gap for instant hook set. Swim action...
PowerBait
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Berkley® is a registered trademark of Pure Fishing, Inc.
