Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.

PowerBait Attractant

PowerBait Attractant

Enhances ordinary lures or live bait with PowerBait scent and flavor.

PowerBait
More

Gulp! Alive! Attractant

Gulp! Alive! Attractant

Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...

Gulp! Alive!
More

Beetle Tube

Beetle Tube

The most popular soft bait shape for catching crappie and other panfish. Soft, yet...

Johnson
More

Biodegradable Crappie Nibbles

Biodegradable Crappie Nibbles

Makes any crappie presentation more effective. Dissolves slowly in water, dispersing...

PowerBait
More

Chigger Craw

Chigger Craw

The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...

PowerBait
More

Eel - PowerBait

Eel - PowerBait

Pre-rigged with two extra-sharp black nickel hooks perfectly placed. Rig on a sinker...

PowerBait
More

Floating Minnow

Floating Minnow

Floating for more lifelike swimming action. Keeps the bait off the bottom and in...

Gulp!
More

Minnow - Gulp! Alive!

Minnow - Gulp! Alive!

Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...

Gulp! Alive!
More

Minnow - PowerBait

Minnow - PowerBait

Preferred, proven and popular shape. Great for jig trailers, spinner rigs, drop-...

PowerBait
More

Minnow - Gulp!

Minnow - Gulp!

Outfishes and lasts longer than the real thing. Choose from 10 fish-catching colors...

Gulp!
More

Power Worm

Power Worm

Ribbontail design swims naturally on the fall with twitches and short hops. Soft...

PowerBait
More

Pre-Rigged Atomic Teaser

Pre-Rigged Atomic Teaser

Ideal for trout, panfish or crappie. Cut tentacles and trout worm provide subtle...

PowerBait
More

Ripple Shad

Ripple Shad

Unique segmented body for more vibration and swimming action. More surface for great...

PowerBait
More

Split Belly Swimbait

Split Belly Swimbait

Split Belly collapses to allow a wider hook gap for instant hook set. Swim action...

PowerBait
More