Berkley

Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.

Filtered By: Freshwater

Floating Minnow

Floating for more lifelike swimming action. Keeps the bait off the bottom and in...

Gulp!

Lifelike appearance. High buoyancy keeps bait in the strike zone. Great on a spinner...

Gulp!

Outperforms natural salmon eggs. Potent scent disperses to attract sensitive-smelling...

Gulp!

Proven shape and action works well for all panfish. Great on jigs, dropshots and...

Gulp! Alive!

Popular for all species. This bait's tapered body offers extra holding power and...

PowerBait

One of the most realistic looking shapes ever produced that can be rigged under...

Gulp!

Replicates the trout-attracting features of small worms and other forage. Lively...

Gulp!

Assorted colors to match fishing conditions. Outfishes, outlasts live leeches and...

Gulp! Alive!

Excellent for bass or walleye.

Gulp!

Paddle Tail designed for maximum thump. Heavy Weight material for weightless rigging...

PowerBait

Natural presentation in action, scent and taste. Replaces live leeches for better...

Gulp! Alive!

Oversized paddle tail creates unbelievable swimbait action. Hollow body collapses...

PowerBait

Mimics bass forage. Ideal for dropshot, jigging and all rigging options.

Gulp!

Has outfished live bait 2 to 1 in head to head field tests. Biodegradable.

Gulp! Alive!

Absolutely lethal on red fish and speckled trout. This bait makes quick darts and...

PowerBait

The tournament winning Chigger Craw got a lot bigger. The high disturbance "jumbo...

PowerBait

Lifelike detail imitates natural prey. Great for multiple rigging options.

Gulp!

Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...

Gulp! Alive!

Berkley Fishing

products

Fish tested, angler approved

Floating Minnow

Floating Nightcrawler - Gulp!

Floating Salmon Eggs - Gulp!

Jigging Grub - Gulp! Alive!

Grub - PowerBait

Floating Pinched Crawler - Gulp!

Floating Trout Worm

Jumbo Leech/Minnow Assortment

Fry

Heavy Weight Thump Worm

Leech - Gulp! Alive!

Hollow Belly Swimbait

Goby - Gulp!

Maggot - Gulp! Alive!

Jerk Shad - PowerBait

Jumbo Chigger Craw

Hellgramite - Gulp!

Minnow - Gulp! Alive!

Water Type

Species