Berkley

Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.

Filtered By: Freshwater

Kicker Frog

Lifelike detail and painting patterns imitate real frogs. Uniquely designed legs...

PowerBait

Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...

Gulp! Alive!

Formulated for trout and panfish. Emulates a juvenile insect life-stage.

PowerBait

Proven shape and action works well for all panfish. Great on jigs, dropshots and...

Gulp!

Perfect for tipping spoons and jigs. Lifelike gill and eye detail with entrails...

Gulp! Alive!

More effective and easier to use and store than waxworms or larvae.

PowerBait

Looks, tastes, and feels real. Replaces live leeches for better durability and longer...

Gulp!

Preferred, proven and popular shape. Great for jig trailers, spinner rigs, drop-...

PowerBait

Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent...

Gulp! Alive!

Looks, tastes, and feels real. Replaces live leeches for better durability and longer...

Gulp!

Excellent for walleye or bass. Biodegradable. Great on spinner rigs and weedless...

Gulp! Alive!

Bullet-shaped body designed to “Burn” through grass, wood, and open water just...

Has outfished live bait 2 to 1 in head to head field tests. Biodegradable.

Gulp!

Maximum size floating magnum offers a more natural presentation. Special glitter...

PowerBait

Maximum size floating magnum offers a more natural presentation, with new garlic...

PowerBait

Life like imitation of real nightcrawler that has been pinched off. These baits...

Gulp! Alive!

Better than live!

Gulp!

Proven paddle tail swimming action. Unique ribbed shape creates more surface area...

Gulp! Alive!

Berkley Fishing

products

Fish tested, angler approved

Kicker Frog

Minnow Grub - Gulp! Alive!

Micro Power Nymph

Jigging Grub - Gulp!

Minnow Head

Micro Power Wigglers

Jumbo Leech - Gulp!

Minnow - PowerBait

Mud Minnow/Croaker - Gulp! Alive!

Leech - Gulp!

Nightcrawler - Gulp! Alive!

Power Claw

Maggot - Gulp!

Power Eggs Floating Magnum

Power Eggs Floating Magnum - Garlic

Pinched Crawler - Gulp! Alive!

Mini Earthworm

Ripple Mullet - Gulp! Alive!

Water Type

Species