Berkley

Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.

Filtered By: Saltwater

Peeler Crab - Gulp! Alive!

Natural presentation in action, scent and taste. Rig it like a live crab.

Gulp! Alive!

Proven paddle tail swimming action. Unique ribbed shape creates more surface area...

Gulp! Alive!

Lively action and lifelike presentation. Replicates the trout-attracting movement...

PowerBait

Outfishes and lasts longer than the real thing. Choose from 10 fish-catching colors...

Gulp!

Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...

Gulp!

Assorted colors to meet your fishing needs. Looks and feels like natural sandworms...

Gulp! Alive!

Versatile, great for flipping, or cast long to cover more water. Tremendous fish...

PowerBait

Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent...

Gulp!

Looks, feels and smells like live shrimp. Assorted colors to match a variety of...

Gulp! Alive!

Assorted colors to match a variety of fishing conditions. Extremely durable and...

Gulp! Alive!

Erratic darting motion imitates struggling baitfish. Lifelike detail with 3D eyes...

PowerBait

Natural presentation in action, scent and taste. Rig it like a live crab.

Gulp!

Unique living hinge ""wave action"" tail creates lifelike motion. Can be fished...

PowerBait

Ideal for all saltwater species. Natural presentation in action, scent and taste...

Gulp! Alive!

Realistic shape imitates a salamander. Features multiple leg and tail action. Great...

PowerBait

Vibrating tail action. Natural presentation, scent and taste.

Gulp!

Convenient pre-cut strips can be used for tipping jigs and trailers. Imitates cut...

Gulp!

The first Gulp! firetail ever introduced. Proven paddle tail swimming action. Unique...

Gulp!

Berkley Fishing

products

Fish tested, angler approved

Peeler Crab - Gulp! Alive!

Ripple Mullet - Gulp! Alive!

Power Floating Trout Worm

Minnow - Gulp!

Minnow Grub - Gulp!

Sandworm - Gulp! Alive!

Power Hawg

Mud Minnow/Croaker - Gulp!

Shrimp - Gulp! Alive!

Shrimp/Peeler Crab Assortment

Power Jerk Shad

Peeler Crab - Gulp!

Power Leech

Swimming Mullet - Gulp! Alive!

Power Lizard

Pogy - Gulp!

Pre-Cut Stripz

Ripple Mullet - Gulp!

Water Type

Species