Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
PowerBait Attractant
Enhances ordinary lures or live bait with PowerBait scent and flavor.
PowerBait
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Gulp! Alive! Attractant
Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...
Gulp! Alive!
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Atomic Pulse Tube
Ribbed design allows for 3x more scent dispersion than a normal tube and easy hook...
PowerBait
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Fish Fry - Gulp! Alive!
Quivering tail action. More durable, more effective, more convenient and more color...
Gulp! Alive!
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Chigger Craw
The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...
PowerBait
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Floating Corn
Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...
Gulp! Alive!
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Fish Fry - Gulp!
Tail designed for nonstop fish enticing action. Choose a color to ""match the hatch...
Gulp!
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Floating Corn - Gulp!
Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...
Gulp!
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Mini Earthworm
Better than live!
Gulp!
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Power Honey Worm
Formulated for trout and panfish. Emulates insect larvae. Great for ice fishing...
PowerBait
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Power Worm
Ribbontail design swims naturally on the fall with twitches and short hops. Soft...
PowerBait
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Pre-Rigged Atomic Teaser
Ideal for trout, panfish or crappie. Cut tentacles and trout worm provide subtle...
PowerBait
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Pre-Rigged Atomic Tube
Ideal for trout, panfish or crappie. Cut tentacles provide subtle fish attracting...
PowerBait
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Rib Worm
Back by popular demand, The PowerBait Ribworm has a ribbed design for extra scent...
PowerBait
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Ripple Shad
Unique segmented body for more vibration and swimming action. More surface for great...
PowerBait
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Split Belly Swimbait
Split Belly collapses to allow a wider hook gap for instant hook set. Swim action...
PowerBait
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Water Type
- Freshwater
- Saltwater
- (-) Ice Fishing
Species
- (-) Trout/Salmon
- Inshore
- Offshore
- Catfish/Bullhead
- Bass - Largemouth
- Panfish
- Walleye
© 2013 Copyright Pure Fishing, Inc.
Berkley® is a registered trademark of Pure Fishing, Inc.
