Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
Maggot - Gulp! Alive!
Has outfished live bait 2 to 1 in head to head field tests. Biodegradable.
Gulp! Alive!
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Minnow - Gulp! Alive!
Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...
Gulp! Alive!
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Micro Power Nymph
Formulated for trout and panfish. Emulates a juvenile insect life-stage.
PowerBait
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Jigging Grub - Gulp!
Proven shape and action works well for all panfish. Great on jigs, dropshots and...
Gulp!
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Minnow Head
Perfect for tipping spoons and jigs. Lifelike gill and eye detail with entrails...
Gulp! Alive!
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Micro Power Wigglers
More effective and easier to use and store than waxworms or larvae.
PowerBait
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Minnow - PowerBait
Preferred, proven and popular shape. Great for jig trailers, spinner rigs, drop-...
PowerBait
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Leech - Gulp!
Looks, tastes, and feels real. Replaces live leeches for better durability and longer...
Gulp!
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Maggot - Gulp!
Has outfished live bait 2 to 1 in head to head field tests. Biodegradable.
Gulp!
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Mini Earthworm
Better than live!
Gulp!
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Minnow - Gulp!
Outfishes and lasts longer than the real thing. Choose from 10 fish-catching colors...
Gulp!
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Power Honey Worm
Formulated for trout and panfish. Emulates insect larvae. Great for ice fishing...
PowerBait
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Waxies - Gulp! Alive!
A year-round panfish favorite. Outlasted and outfished live bait in field tests....
Gulp! Alive!
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Power Tube
Molded-in tentacles providing subtle or lively motion. The hollow tube can be filled...
PowerBait
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Power Worm
Ribbontail design swims naturally on the fall with twitches and short hops. Soft...
PowerBait
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Pre-Rigged Atomic Teaser
Ideal for trout, panfish or crappie. Cut tentacles and trout worm provide subtle...
PowerBait
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Pre-Rigged Atomic Tube
Ideal for trout, panfish or crappie. Cut tentacles provide subtle fish attracting...
PowerBait
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Rib Worm
Back by popular demand, The PowerBait Ribworm has a ribbed design for extra scent...
PowerBait
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Water Type
- Freshwater
- Saltwater
- (-) Ice Fishing
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Berkley® is a registered trademark of Pure Fishing, Inc.
