Berkley

Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.

Filtered By: Inshore

Belly Strip

Scale pattern. Imitates cut bait. A great bucktail jig trailer. Pennant shape for...

Gulp! Alive!

Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...

Gulp! Alive!

Ribbed design allows for 3x more scent dispersion than a normal tube and easy hook...

PowerBait

One-of-a-kind jerk shad action. Excites even the most neutral bass.

Gulp! Alive!

Ideal replacement for live eels. Scent, flavor, action and appearance imitates live...

Gulp! Alive!

Ideal substitute for natural cut bait or belly strips. Textured scale pattern detail...

Gulp!

Designed to look and taste like a live leech. Lifelike curling action - the tail...

PowerBait

Ideal replacement for live eels. Scent, flavor, action and appearance imitates live...

Gulp!

Heavy design for flats finesse style fishing, combines worm and spade tail grub...

Gulp! Alive!

PowerBait Chigger Toad's buzzing legs are designed by pros for maximum topwater...

PowerBait

The Bassmaster Classic winning bait. High action pinchers create more strikes. The...

PowerBait

Swims and looks like its alive. Extremely durable and long lasting.

Gulp!

Heavy design for flats finesse style fishing, combines worm and spade tail grub...

Gulp!

Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing...

Gulp! Alive!

Two popular trout shapes, salmon egg and trout worm, combined into one new bait....

PowerBait

Excellent bait for Steelhead. Paddle tail increases swim action. Suspend below a...

PowerBait

Erratic darting motion imitates a struggling baitfish. Designed to target fish suspended...

Gulp! Alive!

Ideal reaction bait for bass, walleye, and other predator species. Pre-rigged, factory...

PowerBait

Berkley Fishing

products

Fish tested, angler approved

Belly Strip

Gulp! Alive! Attractant

Atomic Pulse Tube

Crazy Legs Jerk Shad

Eel - Gulp! Alive!

Cut Bait

Bungee Leech

Eel - Gulp!

Flats Worm - Gulp! Alive!

Chigger Toad

Crazy Legs Chigger Craw

Fat Sandworm - Gulp!

Flats Worm - Gulp!

Ghost Shrimp Assortment

Floating Mice Tails

Floating Steelhead Worm

Jerk Shad - Gulp! Alive!

Freshwater Swimming Pogy

Water Type

Species