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Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
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Belly Strip

Belly Strip

Scale pattern. Imitates cut bait. A great bucktail jig trailer. Pennant shape for...

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Gulp! Alive! Attractant

Gulp! Alive! Attractant

Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...

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Atomic Pulse Tube

Atomic Pulse Tube

Ribbed design allows for 3x more scent dispersion than a normal tube and easy hook...

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Cut Bait

Cut Bait

Ideal substitute for natural cut bait or belly strips. Textured scale pattern detail...

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Jerk Shad - Gulp! Alive!

Jerk Shad - Gulp! Alive!

Erratic darting motion imitates a struggling baitfish. Designed to target fish suspended...

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Jumbo Chigger Craw

Jumbo Chigger Craw

The tournament winning Chigger Craw got a lot bigger. The high disturbance "jumbo...

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Kicker Frog

Kicker Frog

Lifelike detail and painting patterns imitate real frogs. Uniquely designed legs...

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Jerk Shad - Gulp!

Jerk Shad - Gulp!

Designed to target fish suspending or holding in vertical cover. Perfect for working...

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Power Lizard

Power Lizard

Realistic shape imitates a salamander. Features multiple leg and tail action. Great...

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Pre-Cut Stripz

Pre-Cut Stripz

Convenient pre-cut strips can be used for tipping jigs and trailers. Imitates cut...

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Power Worm

Power Worm

Ribbontail design swims naturally on the fall with twitches and short hops. Soft...

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Ribbontail Grub

Ribbontail Grub

Great for walleye and panfish. Slim ribbon tail for increased swim action. Smaller...

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Ripple Shad

Ripple Shad

Unique segmented body for more vibration and swimming action. More surface for great...

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Split Belly Swimbait

Split Belly Swimbait

Split Belly collapses to allow a wider hook gap for instant hook set. Swim action...

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