Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
PowerBait Attractant
Enhances ordinary lures or live bait with PowerBait scent and flavor.
PowerBait
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Catfish Dough
The most effective scent ever developed for catfish. Preformed into optimal nuggets...
Gulp!
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Catfish Chunks
Outperforms natural livers. Catfish can't resist the intense scent dispersion. Durable...
Gulp!
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Beetle Grub
Popular shape and swimming design proven to be effective catching crappie and other...
Johnson
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Gulp! Alive! Attractant
Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...
Gulp! Alive!
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Catfish Shad Guts
Mimics dead Shad entrails. The most potent scent dispersion ever in an artificial...
Gulp!
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Beetle Tube Kit
Kit includes the most popular colors. Great for a day or weekend fishing trip. The...
Johnson
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Catfish Bait Chunks
Catfish respond 3 times faster to PowerBait than other dough baits. Preformed chunks...
PowerBait
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Earthworm
Great for many fish species.
Gulp!
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Chigger Craw
The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...
PowerBait
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Extruded Bloodworm
No two are alike - just like live. Lifelike look, feel, action, smell and taste...
Gulp!
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Chigger Toad
PowerBait Chigger Toad's buzzing legs are designed by pros for maximum topwater...
PowerBait
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Extruded Nightcrawler
Lifelike taste and texture. More durable and convenient than livebait.
Gulp!
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Double Tail Grub
Ideal jig trailers for finesse fishing on slow moving jigs. The double tails are...
PowerBait
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Power Worm
Ribbontail design swims naturally on the fall with twitches and short hops. Soft...
PowerBait
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Split Belly Swimbait
Split Belly collapses to allow a wider hook gap for instant hook set. Swim action...
PowerBait
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Trout Nuggets
Convenient preformed nuggets are easy to rig with little or no mess. Eye-catching...
PowerBait
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Water Type
Species
- Trout/Salmon
- Inshore
- Offshore
- (-) Catfish/Bullhead
- Bass - Largemouth
- Panfish
- Walleye
© 2013 Copyright Pure Fishing, Inc.
Berkley® is a registered trademark of Pure Fishing, Inc.
