Berkley

Fish tested, angler approved

Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.

Filtered By: Bass - Largemouth

Jerk Shad - Gulp! Alive!

Erratic darting motion imitates a struggling baitfish. Designed to target fish suspended...

Gulp! Alive!

Proven shape and action works well for all panfish. Great on jigs, dropshots and...

Gulp! Alive!

Popular for all species. This bait's tapered body offers extra holding power and...

PowerBait

Assorted colors to match fishing conditions. Outfishes, outlasts live leeches and...

Gulp! Alive!

Excellent for bass or walleye.

Gulp!

Paddle Tail designed for maximum thump. Heavy Weight material for weightless rigging...

PowerBait

Natural presentation in action, scent and taste. Replaces live leeches for better...

Gulp! Alive!

Oversized paddle tail creates unbelievable swimbait action. Hollow body collapses...

PowerBait

Mimics bass forage. Ideal for dropshot, jigging and all rigging options.

Gulp!

Absolutely lethal on red fish and speckled trout. This bait makes quick darts and...

PowerBait

A northwest coast favorite for halibut. Tough and durable. Fish at depths up to...

Gulp!

The tournament winning Chigger Craw got a lot bigger. The high disturbance "jumbo...

PowerBait

Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...

Gulp! Alive!

Lifelike detail and painting patterns imitate real frogs. Uniquely designed legs...

PowerBait

Designed to target fish suspending or holding in vertical cover. Perfect for working...

Gulp!

Natural presentation in action, scent and taste. Lifelike detail. Quivering tail...

Gulp! Alive!

Formulated for trout and panfish. Emulates a juvenile insect life-stage.

PowerBait

Proven shape and action works well for all panfish. Great on jigs, dropshots and...

Gulp!

Berkley Fishing

products

Fish tested, angler approved

Jerk Shad - Gulp! Alive!

Jigging Grub - Gulp! Alive!

Grub - PowerBait

Jumbo Leech/Minnow Assortment

Fry

Heavy Weight Thump Worm

Leech - Gulp! Alive!

Hollow Belly Swimbait

Goby - Gulp!

Jerk Shad - PowerBait

Grub - Gulp!

Jumbo Chigger Craw

Minnow - Gulp! Alive!

Kicker Frog

Jerk Shad - Gulp!

Minnow Grub - Gulp! Alive!

Micro Power Nymph

Jigging Grub - Gulp!

Water Type

Species