Fish tested, angler approved
Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
PowerBait Attractant
Enhances ordinary lures or live bait with PowerBait scent and flavor.
PowerBait
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Gulp! Alive! Attractant
Attracts fish with smell. Holds fish with taste. Trigger spray bottle shoots stream...
Gulp! Alive!
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Corn - Gulp! Alive!
Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...
Gulp! Alive!
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Corn - Gulp!
Outfishes real corn. Biodegradable. 1/4” size.
Gulp!
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Atomic Pulse Tube
Ribbed design allows for 3x more scent dispersion than a normal tube and easy hook...
PowerBait
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Earthworm
Great for many fish species.
Gulp!
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Fish Fry - Gulp! Alive!
Quivering tail action. More durable, more effective, more convenient and more color...
Gulp! Alive!
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Chigger Craw
The tournament winning Chigger Craw. High action pinchers create more strikes. Designed...
PowerBait
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Extruded Bloodworm
No two are alike - just like live. Lifelike look, feel, action, smell and taste...
Gulp!
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Floating Corn
Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...
Gulp! Alive!
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Chigger Toad
PowerBait Chigger Toad's buzzing legs are designed by pros for maximum topwater...
PowerBait
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Extruded Nightcrawler
Lifelike taste and texture. More durable and convenient than livebait.
Gulp!
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Crazy Legs Lizard
PowerBait Crazy Legs Lizard has 10 legs to add extra action to even the slowest...
PowerBait
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Fish Fry - Gulp!
Tail designed for nonstop fish enticing action. Choose a color to ""match the hatch...
Gulp!
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Double Tail Grub
Ideal jig trailers for finesse fishing on slow moving jigs. The double tails are...
PowerBait
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Flatback Shad
Hand-poured multi-colored laminates create lifelike appearance. Vibrating action...
PowerBait
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Floating Corn - Gulp!
Resembles real corn. Keeps bait off the bottom and in the strike zone. For optimal...
Gulp!
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Grub - Gulp!
A northwest coast favorite for halibut. Tough and durable. Fish at depths up to...
Gulp!
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Berkley® is a registered trademark of Pure Fishing, Inc.
