Berkley soft baits are designed for the sole purpose of helping you catch more fish. Our product portfolio provides you a wide variety of highly effective choices from pro designed bass baits all the way to scientifically engineered baits with scent and flavor technology that encourages fish to strike and hang on longer. One thing we promise is that all of our soft baits have been fish tested and angler approved.
Berkley innovation together with professional bass angler experience has created a new series of soft baits. Our in-house scientists have teamed up with top bass anglers to develop shapes and trailers that anglers, and especially bass have never before seen.
The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait products are available for nearly every fish species and fishing technique.
Berkley Gulp! looks alive, feels alive and tastes alive! These baits are available in many popular freshwater and saltwater shapes and colors. When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.
Gulp! Alive! is the next generation in Gulp! technology. To fish it looks alive, feels alive and tastes alive! Gulp! Alive! baits are natural shapes, and used bait may be returned to the bucket for recharging. Larger, longer Gulp! shapes are now available in Gulp! Alive! in wide-mouth, tip-resistant oval buckets.
Whether you are fishing in freshwater or saltwater, the Johnson brand has become a staple for every angler. Johnson spinner baits, spoons, jigs and more have stood the test of time and continue to deliver quality lures.
Formulated in the lab and field tested. Berkley PowerBait and Gulp! dough baits are convenient to use and extremely effective. The #1 trout bait in the world.
Berkley attractants and dips provide anglers with an increased edge when it comes to catching fish. Attractants make any bait taste and smell alive. Berkley products enhance bait effectiveness whether it's a soft bait, hard bait, or live bait. At Berkley, our passion is to help you CATCH MORE FISH!