SHOP BERKLEY'S NEWEST INNOVATIONS
The New Berkley Slobberknocker
Scientifically superior bladed jig, tuned to the frequency that attracts bass and paired with unmatched Powerbait® Flavor.
Berkley's Powerbait Jigs
The Berkley scientists had one goal in creating the new Berkley PowerBait Jigs: to create a jig that would outfish all other jigs.
The Stunna:Versatile, Castable, Original.
We pulled out all of the stops to give the Stunna its fish-catching prowess: sharp, side-to-side darting action, realistic baitfish shimmy, bewitching side flash, optimized center of gravity for ultimate castability.
Saltwater Hardbaits:Outcast. Outlast. Outfish.
If you want to fish the seas, you have to survive the salt. Built to thrive in the harshest elements, we packed 85 years of innovation into these saltwater hardbaits.
This is the Berkley Experience
Here at Berkley, we use our science to help you catch more fish. Discover the story behind Berkley's science today.
New Items
All Berkley Baits
Terminal Tackle
Berkley Rod & Reel Combos
