Earn $25 for Every $100

Stock up on bait, line, and tackle! Earn $25 in store credit for every $100 you spend — don’t miss out on this deal!

Stock up on bait, line, and tackle! Earn $25 in store credit for every $100 you spend—don’t miss out on this deal!
Up To 30% Off Sitewide Black Friday Sale! A flat lay of Berkley baits, fishing line, and tackle arranged neatly on top of festive wrapping paper featuring a Christmas motif. The scene includes various fishing items such as lures and hooks, with holiday decorations like snowflakes, ornaments, and a subtle holiday theme in the background.

black friday sale EXTENDED

Up to 30% Off Sitewide!

*Some exclusions may apply. Discount pricing is as marked!

Hook the perfect gift

Berkley’s Holiday Picks for Every Angler

The flat lay features fishing gear such as lures, hooks, and tackle, surrounded by holiday decorations like holly and bells and red and green accents.

2024 GIFT GUIDE

Explore Berkley’s Holiday Gift Guide for the season’s top fishing gear! From best-selling baits to essential accessories, find the perfect gifts for anglers of all skill levels who love the water.

Get Fitted

Be the best angler you can be. Properly outfitting your tackle box is the first step toward unmatched performance, seamless functionality, and a truly memorable angling experience.

It’s better to have it and not need it, than to need it and not have it.

REEL IN QuALITY

Every angler, from weekend hobbyists to seasoned professionals, needs a reliable gear to ensure success on the water. Whether you're casting for bass in a local lake or trolling in the deep sea, the right line and terminal tackle is essential for both performance and durability.

Delivering the strength, sensitivity, and dependability every angler needs.

engineered WITH INNOVATION. FUELED BY science. We've Done The Science. Now you catch the fish.
Man grabbing bait from tackle box
Frog bait close up
Woman holding bait
Child's hand holding a fish by the mouth
Hand holding Gulp bait packaging
Hand holding bait
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