About Berkley

Berkley® to Sponsor Recycled Fish 24 Hour Fish-A-Thon

COLUMBIA, S.C. – Berkley® has signed on as the title sponsor for the Recycled Fish 24 Hour Fish-A-Thon. "This conservation stewardship project reflects the goals of the Berkley Conservation Institute so teaming up with Recycled Fish was a good match," said Roxanne Coleman, Berkley Field Marketing Manager. "We expect to see anglers of all ages registering to fish for 24 hours to show their support of our environment and win prizes while they do it."

"Recycled Fish is honored to have Berkley's support for our 24 Hour Fish-A-Thon program this year," said Teeg Stouffer, Recycled Fish Executive Director. "Anglers will be fishing around the clock and across North America to raise awareness of the problems facing our waters and raising money to help solve those problems. It's a grassroots activation that's in its fourth year."

Fishing teams can register to fish specific bodies of water on September 7th and 8th. Prior to fishing, the team will seek pledge dollars for each hour fished. Those funds are then used to help restore the waterways.

"This is a call to action, a challenge to the millions of anglers and their families, to help protect the lakes, rivers, and oceans where you fish," said Coleman. "Teams are already signing up and you can too. Just go to www.recycledfish.org/FishAThon."

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com .