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Berkley News

  • BERKLEY® PowerBait® MaxScent The General Adding to the company’s wide product portfolio in bait, Berkley introduces its PowerBait® MaxScent The General. This latest innovation, PowerBait MaxScent, showcases a revolutionary new material that releases a super-charged scent field to help beginner and professional anglers catch 45 percent more fish.* MSRP $6.99 Read More
  • BERKLEY® Snap Jig Berkley® introduces its latest innovation – the Berkley Snap Jig. This new product is the perfect addition to anglers’ tackle boxes. The lifelike action and intricate design are just two reasons fishing enthusiasts of all levels will love the Snap Jig. MSRP $5.99 Read More
  • BERKLEY® Juke Berkley® has teamed up with hard bait legend and expert, David Fritts, to create the bait of every angler’s dream. Features such as the flat baitfish profile and additional rattles create maximum attraction, making the Berkley Juke a unique and effective product. MSRP $7.95. Read More
  • BERKLEY® PowerBait® MaxScent Flatnose Minnow Berkley® introduces PowerBait® MaxScent Flatnose Minnow. Building on the company’s 80-year history of research, development and innovation, the new baits are their most effective PowerBait yet. The latest innovation in Berkley’s bait category releases a super-charged scent field that attracts fish in a way never before seen. MSRP $6.99 Read More
  • BERKLEY® FireLine® Ultra 8 There’s no denying that the new thermally fused BERKLEY® FireLine® Ultra 8 is the toughest FireLine on the market. With this line, anglers will be able to tighten the drag without worrying about the line breaking. This reassurance will help anglers of all levels build the confidence to cast into structure where the bigger fish like to hide. MSRP $19.99 Read More
  • BERKLEY® Wins Best in Category with FireLine® Ultra 8 at ICAST The new thermally fused BERKLEY® FireLine® Ultra 8 hooked a top award at the 2017 ICAST New Product Showcase “Best in Show” awards in Orlando, Florida, receiving Best in Category for New Fishing Line Products. The toughest FireLine on the market, anglers will be able to tighten the drag without worrying about the line breaking. This reassurance will help anglers of all levels build the confidence to cast into structure where the bigger fish like to hide. Read More
  • Berkley Dredger Hard Baits Now on Store Shelves Deep diving crank baits are essential to every bass angler's arsenal. David Fritts, the legendary pro angler and lure designer, dreamed of the perfect deep diver and designed the Berkley Dredger. Read More
  • Heiser, Morris Win Cabela's Masters Walleye Circuit Devils Lake Qualifier Troy Morris and Corey Heiser, of Fargo, N.D., brought in a two-day total of 44 pounds to the win the Cabela's Masters Walleye Circuit's regular season qualifier presented by Berkley on Devils Lake this past weekend. Read More
  • Justin Lucas Wins Second B.A.S.S. Event Despite above average temperatures and a difficult fishery, Berkley pro Justin Lucas tamed the heat and Potomac River to clinch his second B.A.S.S. victory. Read More
  • Berkley Pro Jason Przekurat Claims NWT Championship It was a great weekend to be on the water fishing, especially for Berkley pro angler Jason Przekurat. The Stevens Point, Wisconsin, native took home $88,000 in cash and prizes for his three days of fishing on South Dakota's Lake Oahe in the Cabela's National Walleye Tour Championship. Read More
  • Adrian Avena Signs with Abu Garcia and Berkley Brands New Jersey native to fish legendary brands on BASS Elite Series tour Read More
  • Scott Larson Cruises at Cabela's National Walleye Tour Championship Scott Larson, of Mayville, ND., brought in a three-day total of 74.89 pounds to the win Cabela's National Walleye Tour Championship at Devil's Lake on September 19. The championship is the first for the 26-year-old pro and the sixth win in his young career. Read More
  • Gofron Inducted Into Freshwater Fishing Hall of Fame In the competitive walleye world, no name resonates louder than Mike Gofron. The legendary angler from Illinois was recognized for his many years as a professional by being inducted into the Freshwater Fishing Hall of Fame this past weekend at the Cabela's National Walleye Tournament in Green Bay, Wisconsin. Read More
  • Lucas Masters the Sacramento River for First BASS Elite Series Victory Berkley Pro Justin Lucas has had a very big year so far. First, he competed in his first Bassmaster Classic in February and on Sunday, he claimed his first B.A.S.S. title on his home waters of the Sacramento River. The four-day event yielded 82 pounds, 14 ounces and a nice $100,000 check for the California pro. Read More
  • Poor Practice, Amazing Result for Reese Skeet Reese entered the B.A.S.S. Elite tournament on Alabama's Lake Guntersville this past weekend with little hope after the practice he'd just had, but in the end practice didn't matter. On Sunday, the Berkley pro claimed his eighth B.A.S.S. title and left with $100,000 in his pocket. Read More
  • Berkley Experience Trailer Headed to Sevierville Each year, the Berkley Experience trailer sets across the country looking to promote fishing while giving families a fun, interactive experience. The Berkley Trailer is headed to Sevierville, Tenn., and the Bass Pro Shops store. Read More