Berkley, Abu Garcia Named Premier Sponsors Of Bassmaster EventsBIRMINGHAM, Ala. — Berkley and Abu Garcia, two of Pure Fishing’s global family of quality fishing tackle brands, have signed on as premier sponsors of the Bassmaster Classic and other bass fishing series and events, B.A.S.S. announced today.Read More
BERKLEY® PowerBait® MaxScent The GeneralAdding to the company’s wide product portfolio in bait, Berkley introduces its PowerBait® MaxScent The General. This latest innovation, PowerBait MaxScent, showcases a revolutionary new material that releases a super-charged scent field to help beginner and professional anglers catch 45 percent more fish.* MSRP $6.99Read More
BERKLEY® Snap JigBerkley® introduces its latest innovation – the Berkley Snap Jig. This new product is the perfect addition to anglers’ tackle boxes. The lifelike action and intricate design are just two reasons fishing enthusiasts of all levels will love the Snap Jig. MSRP $5.99Read More
BERKLEY® JukeBerkley® has teamed up with hard bait legend and expert, David Fritts, to create the bait of every angler’s dream. Features such as the flat baitfish profile and additional rattles create maximum attraction, making the Berkley Juke a unique and effective product. MSRP $7.95.Read More
BERKLEY® PowerBait® MaxScent Flatnose MinnowBerkley® introduces PowerBait® MaxScent Flatnose Minnow. Building on the company’s 80-year history of research, development and innovation, the new baits are their most effective PowerBait yet. The latest innovation in Berkley’s bait category releases a super-charged scent field that attracts fish in a way never before seen. MSRP $6.99Read More
BERKLEY® FireLine® Ultra 8There’s no denying that the new thermally fused BERKLEY® FireLine® Ultra 8 is the toughest FireLine on the market. With this line, anglers will be able to tighten the drag without worrying about the line breaking. This reassurance will help anglers of all levels build the confidence to cast into structure where the bigger fish like to hide. MSRP $19.99Read More
BERKLEY® Wins Best in Category with FireLine® Ultra 8 at ICASTThe new thermally fused BERKLEY® FireLine® Ultra 8 hooked a top award at the 2017 ICAST New Product Showcase “Best in Show” awards in Orlando, Florida, receiving Best in Category for New Fishing Line Products. The toughest FireLine on the market, anglers will be able to tighten the drag without worrying about the line breaking. This reassurance will help anglers of all levels build the confidence to cast into structure where the bigger fish like to hide.Read More
Berkley Dredger Hard Baits Now on Store ShelvesDeep diving crank baits are essential to every bass angler's arsenal. David Fritts, the legendary pro angler and lure designer, dreamed of the perfect deep diver and designed the Berkley Dredger.Read More
Justin Lucas Wins Second B.A.S.S. EventDespite above average temperatures and a difficult fishery, Berkley pro Justin Lucas tamed the heat and Potomac River to clinch his second B.A.S.S. victory.Read More
Berkley Pro Jason Przekurat Claims NWT ChampionshipIt was a great weekend to be on the water fishing, especially for Berkley pro angler Jason Przekurat. The Stevens Point, Wisconsin, native took home $88,000 in cash and prizes for his three days of fishing on South Dakota's Lake Oahe in the Cabela's National Walleye Tour Championship.Read More
Scott Larson Cruises at Cabela's National Walleye Tour ChampionshipScott Larson, of Mayville, ND., brought in a three-day total of 74.89 pounds to the win Cabela's National Walleye Tour Championship at Devil's Lake on September 19. The championship is the first for the 26-year-old pro and the sixth win in his young career.Read More
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