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Berkley News

  • Gulp! Heads Win Best of ICAST Award Innovation is the key to winning any award in the fishing industry that includes hundreds of new products. The Berkley® Gulp! Heads hit on this feature, and won the Best Terminal Tackle Award at this year's ICAST show in sunny Orlando, Fla. Read More
  • Berkley XL / XT Wins Award At 2012 ICAST Berkley® XL/XT was awarded with the Best New Line Awards at this year's ICAST show in Orlando, Fla. Berkley XL and XT have been industry standards, and the line continues to get better with the improvements to these monofilament lines. Read More
  • David Dudley Wins Third FLW Tour Angler Of The Year Title Consistency is key to any title that encompasses an entire year, and Berkley pro David Dudley was just that. Dudley captured his third FLW Angler of the Year and his seventh career tournament win this past weekend on Lake Champlain. Read More
  • Faircloth Wins Mississippi River Rumble Pure Fishing pro Todd Faircloth outlasted Cliff Pace to earn his third BASS victory this past weekend. The Jasper, Texas native weighed in 62-pounds, 4-ounces of fish during the four-day event on the Mississippi River. The Berkley pro not only claimed his $100,000 winnings, but he also earned himself a birth at the 2013 Bassmaster Classic. Read More
  • Berkley® To Sponsor Recycled Fish 24 Hour Fish-A-Thon Berkley® has signed on as the title sponsor for the Recycled Fish 24 Hour Fish-A-Thon. "This conservation stewardship project reflects the goals of the Berkley Conservation Institute so teaming up with Recycled Fish was a good match," said Roxanne Coleman, Berkley Field Marketing Manager. Read More
  • Rock'n & Reel'n July 10, 2012 - Nashville, TN Two old hippies, bedell guitars, & little kids rock invite you to the first annual Rock'n & Reel'n Celebrity Fishing Tournament and Benefit this July in Nashville, in conjunction with Summer NAMM. Read More
  • Tommy Skarlis Wins FLW Event on Mississippi Tommy Skarlis has been a staple on the professional walleye scene for many years, dominating many of the events that he participates. The Berkley pro notched another win this past weekend on the Mississippi River in Bismarck, N.D. Weighing in 14-pounds, 15-ounces of walleye on the final day Read More
  • Berkley® 75th Anniversary Minnesota Walleye Opener Prize Package Sweepstakes Two ways to Enter. NO PURCHASE NECESSARY TO ENTER OR WIN. (1) To enter the Berkley® 75th Anniversary Minnesota Walleye Opener Prize Package Sweepstakes (the "Sweepstakes"), simply visit one of the eighteen (18) select retailers in Minnesota and fill out an entry form. Read More
  • Berkley Donates To Wounded Warrior Program Berkley recognized the Wounded Warriors with a raffle for Berkley Pro jerseys in the Berkley Booth during the Classic Expo. All proceeds gathered during the Classic Expo raffle were donated to the Wounded Warriors on the final day of the Classic. Classic attendees raised $2,050 during the raffle, and Berkley matched the donations for the Wounded Warriors. Read More
  • Berkley To Sponsor $250k Fishing Derby Berkley is set to be a major sponsor for the 23rd Annual Isabella Lake Fishing Derby, giving the anglers a chance to win over $250,000 in prizes. The event is set for March 31, April 1, & April 2, 2012. Read More
  • Pure Fishing® Recognizes Top Youth Fishing Programs Fishing Industry leader, Pure Fishing recognizes two of the top youth fishing programs with $1500 checks to further the goals and objectives of each organization. Friends of the Sportfishing Heritage (Project F.I.S.H) and Fishing's Future were selected as top award winners for their continued service Read More
  • Berkley Team Adds Rookie Sensations Berkley® is known for creating the tackle, baits and lines that make anglers better. The 2012 Berkley pro team added some of the best rookies on this year's 2012 Elite Series Tour. B.A.S.S. pros Fletcher Shyrock, Brandon Card and Michael Simonton have been added to the Berkley team Read More
  • Berkley Set To Launch New Baits At 2012 Classic Berkley continues to produce the best soft plastic baits for anglers that want to catch more fish. This year isn't any different. Berkley® PowerBait® and Berkley HAVOC® are set to launch brand new shapes into the market at the 2012 Bassmaster Classic Read More
  • Bobby Lane Captures PAA Tour Team Challenge Title Bobby Lane grew up in Florida. It's where he learned to fish, but lately the fishing in his home state hasn't been kind – until now. The Berkley pro and tournament partner Gerald Brown won the inaugural Bass Pro Shops PAA Tour Team Challenge Read More
  • Berkley's Experience Trailer 2012 Tour kicks off in Alabama The Berkley Experience Trailer is headed to the Bass Pro Shops store in Leeds, Ala., to kick off the 2012 tour on February 3rd – 5th. The 60-foot trailer offers consumers fun, great deals and activities. It brings fishing education to all levels and skill sets of anglers. Read More
  • Berkley To Sponsor 18th Annual Canadian Ice Fishing Championship Berkley, along with other Pure Fishing brands, will partner with the Canadian Ice Fishing Championship as part of a new sponsorship plan announced by Pure Fishing. The sponsorship package includes cash and product from Pure Fishing's lineup of premium fishing tackle brands Read More