Berkley® is working hard to help you #fishthroughit. We are operating our distribution center in compliance with enhanced safety procedures for our team and within new government regulations where we operate. This may delay some deliveries, but we are committed to fulfilling your orders as quickly as possible.
In the meantime, we thank you for your patience. Stay well and thank you for choosing Berkley®.
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Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.