The Berkley Conservation Institute (BCI) announced the award of the 2013 Berkley Angler Recruitment/Retention Award to the Connecticut B.A.S.S. Nation. The award, worth $1,500 in fishing tackle, will be presented at the B.A.S.S. Conservation Awards banquet February 22nd in Birmingham during the 2014 Bassmaster Classic.
"The Connecticut B.A.S.S. Nation is to be commended for utilizing an approach that highlights the many activities in which their members are involved," said Jim Martin, BCI Conservation Director. "All 26 clubs exhibit a willingness to get involved in activities that benefit youth, their communities and the aquatic resources that our sport depends on. We at the Berkley Conservation Institute are proud to honor the Connecticut B.A.S.S. Nation with our Berkley Angler Recruitment/Retention Award. In winning the award, the Connecticut B.A.S.S. Nation increased awareness of their organization and increased membership by utilizing a multi-media approach at outdoor shows and other public events.
A poster using the image of Uncle Sam was created with the slogan "The CBN Wants You" to attract attention to their booth. A large state map was displayed to help potential members locate clubs near their homes. Brochures were distributed which contained information about the CBN, contact information for joining, and examples of the CBN at work. A continuous-looping PowerPoint presentation was shown to provide a visual representation of CBN activities and projects such as Toys for Tots, The Bryan Kerchal Memorial Fund, The Robert S. Malloy Scholarship Fund, Riverfront Recapture’s Sporting Chance for Youth Day, CastingKids, Wounded Warriors Foundation, Youth Tournaments, the 26-Angels Event, as well as the CBN Tournament Trail.
"The Connecticut B.A.S.S. Nation would like to thank the Berkley Conservation Institute and B.A.S.S. for this honor and we want to recognize our members who worked hard on this project," said Bob Nelson, CBN Vice President.
Silvia Morris, CBN President added, "We feel that this was beneficial not only because it increased membership in 2013 but if gives up a plan to follow and we are confident it will pay dividends in the future."
BCI is a division of the Pure Fishing Company, the world’s largest tackle company headquartered in Columbia, SC. The brand names of Pure Fishing include Abu Garcia, All Star Rods, Berkley, Fenwick, Mitchell, Penn, Pflueger, Shakespeare, Spiderwire and Stren.