DEVELOPED BY OUR EXPERT TEAM OF FISH SCIENTISTS, BERKLEY GULP! HARNESSES THE POWER OF SMELL TO HELP YOU CATCH MORE FISH. WE INFUSE BERKLEY’S PROPRIETARY GULP! SCENT INTO THE VERY CORE OF EVERY BAIT.
That inside-out approach creates a bait with 400 times more scent dispersion—and a bigger strike zone—than our competitors. Gulp! performs just like live bait, but in a foolproof soft bait package that's easy to transport, use, and store. Cast after cast, get more bites and set more hooks with a bait that’s scientifically proven and field-tested to fill your freezer.
Our scientists studied every inshore species and developed unique baits for each fish. Be it shrimp or sand crab, minnow or mullet, our Gulp! lineup features hundreds of shapes, sizes, and colors. Find the perfect saltwater bait for whatever fish you’re hooking.
Find the perfect saltwater bait for whatever fish you’re hooking with the The Gulp! Scientific Method:
Versatility, action, and potent Gulp! scent all combine forces to make this swimbait lethal on any line. Equally at home in both freshwater and saltwater settings, the Paddleshad’s baitfish profile is appetizing to a wide range of species. Its expertly designed tail and body provide lifelike movements and fast action, even at slow speeds. The molded nose is crafted specifically for EWG swimbait hooks and jigheads. Choose from four different sizes and 14 different colorways for the ultimate fish-catching swimbait.
Neither flounder nor tarpon can resist this vibrant and versatile swimbait. Between the Swimming Mullet’s high-action swimming tail and powerful Gulp! scent, this soft bait makes quick work of landing even the most finicky of fish. Its true-to-life head and body design give the Swimming Mullet a realistic look, feel, and swim. Now available in four new Firetail colors, the Swimming Mullet gets big bites every time.
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Ideal on jigs or as a trailer. A favorite for all saltwater species when targeting big fish. Proven tail action design swims under all conditions. Expand your strike zone with Gulp! scent dispersion
Knowing where to?start your search for inshore fish?is half the battle of catching them.?
Deeply rooted in science,?Berkley Gulp!?attracts fish on a molecular level?helping you?catch more fish.
Berkley has baked the Gulp! Scent technology into a dizzying array shapes and sizes. Picking the right one is critical to your success.