Berkley, America's leading fishing tackle brand, will give one lucky participant at the Bassmaster Classic in Birmingham, Ala., the chance to win $100,000 by simply casting into a target. During the final weigh-in on February 22, one individual in the Birmingham-Jefferson Convention Complex arena will be randomly drawn from the crowd and allowed to cast to a target on the arena floor.
"The Cast for Cash event has been a big hit of the Classic for some time now," said John Bartow, Berkley Senior Director of Marketing. "It is a fun opportunity for anyone to have a chance to claim a very large sum of money and the crowd simply loves it. Everyone at the final weigh in has an equal chance to "Cast for Cash" and hopefully someone will walk out of the arena $100,000 richer. Berkley is proud to give this opportunity to the Bassmaster Classic weigh in audience."
The participant will be given his/her choice of a Berkley/Abu Garcia Spincast, Spinning or Baitcast rod/reel combination spooled with Berkley Trilene fishing line. Renown angler and television host Hank Parker will provide the individual with a one-on-one practice session to become better acquainted with the tackle for the best chance to win the $100,000 prize. The actual cast will be made during a break in the weigh in, in front of thousands of angling fans.
Berkley is an official sponsor of the Bassmaster Classic and will have a large booth with interactive demonstrations, bass tank with pro angler seminars and sales promotions.