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First Look: iCast Innovation Preview (Available This Fall)

Coming this Fall...

13 Stories

Rohloff & Busse Finish the Job

Scott Rohloff & Lance Busse clinched the prestigious Bass Pro Shops / Cabela’s 2024 National Team Championship Walleye Tournament. Their...
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Everything You Need to Know About the Spawn … But Were Afraid to Ask

The mating process of the largemouth bass has certainly been studied by anglers far more than the spawning cycle of...
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Fish Attractants:  Leave the Oil at Home

Oil-based scents are derived from the highly purified oily fractions of processed natural foods like herring, shad, and crayfish, primarily...
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Power vs. Finesse

As we anglers get more and more diversified in our fishing skills, as we find out what works best for...
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Fishing After Cold Fronts

cold fronts are just a fact of life for most of the country from about October through April. That’s a...
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Do Bass Have A Favorite Color?

Bass apparently do see color. Their vision is strongest in the areas of medium-red to green. It fails rapidly moving...
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The Right Line: Easer Than You Think

Understanding Your LINE Options... Decades ago, anglers had limited fishing line options like "catgut" or silk, requiring high maintenance. In 1938, DuPont's invention of nylon brought about Stren, the first nylon monofilament line, revolutionizing fishing with its castability and knot strength.

Spooling A Spinning Reel

Fishing with a spinning reel opens up a lot of possibilities for many anglers. Easy to use and maintain as...
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Why Use Monofilament

Choosing the perfect fishing line can feel overwhelming at first, but it's all about finding one that suits your fishing...
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Dedicated to the Future of Fishing

The Berkley Conservation Institute (BCI) is part of Pure Fishing and was developed to support conservation and angler recruitment efforts....
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Why Use Fluorocarbon

Fluorocarbon fishing line, once mainly used for saltwater leaders, has become popular across various angling scenarios due to its enhanced...
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Fishing Knots 101

Tying a fishing knot is an important and essential skill of fishing. The knot is a critical link between you...
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