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EXPLORE BERKLEY SERIES
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POWERBAIT®
Berkley scientists have spent over 30 years perfecting
an irresistible scent and flavor- the exclusive PowerBait® formula.
GULP!®
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish!
MAXSCENT
The PowerBait® MaxScent line of baits releases a
super-charged scent field attracting fish in a way never before seen.
POWERBAIT® D0UGH
Powerbait® Dough, scientifically formulated to mimic natural food sources, luring a wide range of fish species.
Get Fitted
Be the best angler you can be. Properly outfitting your tackle box is the first step toward unmatched performance, seamless functionality, and a truly memorable angling experience.
It’s better to have it and not need it, than to need it and not have it.
TOOLS & Equipment
LINE
Frog season is here
Own the topwater with swamp lord
The ultimate hollow body frog for any angler aspiring to master the swamp. Its sealed hook shank and body chamber minimize water intrusion, guaranteeing uninterrupted fishing.
Shop Swamp Lord
Designed for better hook-ups, the Swamp Lord features sharp Fusion19™ hooks angled for optimal performance and a flexible, durable body that collapses easily. Available in standard and popping models.
Shop Swamp Lord
Designed for better hook-ups, the Swamp Lord features sharp Fusion19™ hooks angled for optimal performance and a flexible, durable body that collapses easily. Available in standard and popping models.
