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Shop Berkley's Newest Innovations

The New Berkley Slobberknocker

The New Berkley Slobberknocker

Scientifically superior bladed jig, tuned to the frequency that attracts bass and paired with unmatched Powerbait® Flavor.

Berkley's Powerbait Jigs

Berkley's Powerbait Jigs

The Berkley scientists had one goal in creating the new Berkley PowerBait Jigs: to create a jig that would outfish all other jigs.

The Stunna: Versatile, Castable, Original.

The Stunna:
Versatile, Castable, Original.

We pulled out all of the stops to give the Stunna its fish-catching prowess: sharp, side-to-side darting action, realistic baitfish shimmy, bewitching side flash, optimized center of gravity for ultimate castability.

Saltwater Hardbaits: Outcast. Outlast. Outfish.

Saltwater Hardbaits:
Outcast. Outlast. Outfish.

If you want to fish the seas, you have to survive the salt. Built to thrive in the harshest elements, we packed 85 years of innovation into these saltwater hardbaits.

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New Items

New Items

All Berkley Baits

All Berkley Baits

Terminal and Tackle

Terminal Tackle

Berkley Rod and Reel Combos

Berkley Rod & Reel Combos

Berkley Line

Berkley Line

We've done the science. Now you catch the fish.

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.



The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.

It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.

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Berkley: Your Fish. Our Science.
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