2021 Holiday Gift Guide

Jingle Jigs

And the baits that keep you catching

The holidays can be complicated. Got all the presents wrapped? Christmas dinner in the oven on time? Remembered the stocking stuffers? But gifting doesn’t need to be complicated. Neither does fishing. Keep it simple this holiday season with Berkley gear scientifically proven to help you catch more fish. Take the guesswork out of catching fish, no matter if it’s your first cast or your hundredth catch. 'Tis the season to start fishing, and we’re here to help.

Berkley® Stunna

We pulled out all of the stops to give the Stunna its fish-catching prowess: sharp, side-to-side darting action, realistic baitfish shimmy, bewitching side flash, optimized center of gravity for ultimate castability. Available in two diving depths, the Stunna comes in 14 unique colorways to match how and where you like to fish.

Berkley® Jigs

Berkley’s all-new PowerBait Jigs are designed to outfish all other traditional jigs. Between unprecedented scent dispersal, flavor fish can’t resist, colors lab-proven to attract all species, and needle-point hooks that are easy to set, the new Berkley PowerBait Jigs are guaranteed to help you catch more fish.

Berkley® MaxScent Lil' Trooper

The Berkley PowerBait MaxScent Lil' Trooper is sure to take your finesse fishing game to the next level. MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish.

Berkley® PowerBait® Gilly

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig verticle with weightless rigging, sideways as a Texas rig, on a Jig Head, with a Weighted swimbait hook, Line-through Stinger Hook rig, or even on a Drop Shot. Jam-packed with PowerBait flavor , it ensures you have the best chance to set the hook on every bite! Available in HD Tru Colors and standard injected colors.

Berkley® SW Choppo

Whether you fish the flats or troll the tides, Berkley’s collection of versatile saltwater hardbaits are effective on most every type of inshore and nearshore species. Equipped to handle the challenges of fishing tough gamefish in corrosive environments, our saltwater hardbaits deliver repeatable, strike-inducing action every time.

Berkley® Powerbait Panfish Nibbles

Berkley PowerBait® Panfish Nibbles, same technology as our famed Crappie Nibbles exclusively formulated for panfish! Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Berkley® Fusion19™ EWG Hooks

You don’t have to be a pro to fish like one. These heavy-duty hooks stay sharp cast after cast, even when you’re hooking the biggest bass in the thickest grass. Our pros trust the sharpness of Fusion19 hooks to help them set the hook every time a fish bites.

Berkley® x5 Braid

When you need fishing line that’s easy to cast, smooth to retrieve, and has a long lifespan, you need X5.

Berkley® FluoroShield™

Effective on any rod and reel setup, our FluoroShield combines the manageability of monofilament line with the durability of fluorocarbon. Use it to fish any species with all kinds of bait, from spinnerbaits to swimming jigs.

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