in these waters the swamp lord rules

swamp lord has arrived

Fish Like a Pro with Their Favorite Bait

Pro Team Favorties

Frog season is here

Own the topwater with swamp lord

The ultimate hollow body frog for any angler aspiring to master the swamp. Its sealed hook shank and body chamber minimize water intrusion, guaranteeing uninterrupted fishing.

Shop Swamp Lord

Designed for better hook-ups, the Swamp Lord features sharp Fusion19™ hooks angled for optimal performance and a flexible, durable body that collapses easily. Available in standard and popping models.

engineered WITH INNOVATION. FUELED BY science. We've Done The Science. Now you catch the fish.