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Fish Like a Pro with Their Favorite Bait

Pro Team Favorties

Frog season is here

Own the topwater with swamp lord

Swamp Lord

Swamp Lord

Designed for better hook-ups, the Swamp Lord features sharp Fusion19™ hooks angled for optimal performance and a flexible, durable body that collapses easily. Available in standard and popping models.

engineered WITH INNOVATION. FUELED BY science. We've Done The Science. Now you catch the fish.