“One of the main reasons the company has been successful over the years is that I was able to surround myself with people with a great deal of passion and creativity, which helped us to keep making new and better products for fishermen.”

- Berkley Bedell, Founder, Berkley

You have a passion for the sport. And so do we. That’s what’s made us the world’s leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.

Berkley is founded on exceeding the needs of fishermen, the resourceful angler focused on catching more fish.  The angler looking for “secret weapons” that will give him the edge over the fish.  The angler who expects great quality products for a fair price.  Our leading edge technology has resulted in performance advances in fishing lines, softbaits, hardbaits, fishing rods, and terminal tackle.

Berkley's commitment to conservation is reflected in the newly created Berkley Conservation Institute - BCI. BCI has been created by Berkley to put into action it's science and technology resources to ensure the health and well being of the worldwide fish population. In sharing the angler's passion for fishing, Berkley Conservation Institute's mission is to ensure fishable waters for angler generations to come. That is why BCI is "Dedicated to the Future of Fishing".