Berkley® E-MOTION™ Casting Rod

Berkley® E-MOTION™ Casting Rod

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$79.99 $55.99
  • A Unique Blend of 30 and 24 Ton Graphite
  • Hybrid Design Guide System
  • H.E.T.™ (High Energy Transfer) Reel Seat with Soft Coat Texture
  • Ergonomically Shaped High Density EVA Split Grip Handles
Lengths, Powers and Actions engineered to compete. The E-MOTION™ Performance Series by Berkley® was designed with the competitive angler in mind to create the best combination of value, function, and performance. The lightweight 100% Carbon Fiber Blanks feature a hybrid design guide system, High Energy Transfer Reel Seat Design(TM) with applied soft coat texture and ergonomically shaped high density EVA split grip handles.

Skippin’ Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO641M-MF

General Purpose Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO671MH-F

Shaky Head (Cast) Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO691M-F

Target Crank (Cast) Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO691M-M

Topwater Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO691M-MF

Frog Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO6101H-XF

7.0 Casting General Purpose Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO701MH-F

Lipless Crank Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO721MH-MF

Carolina Rig Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO761MH-F

Punching (Flippin’ Stick) Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO761XH-F

Deep Crank Technique Video

Recommended Berkley ® E-Motion™ Rod - Model# BCEMO791MH-M

Berkley® E-MOTION™ Casting Rod
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  • MODEL # BCEMO641M-MF
    Availability:  In Stock
    $79.99 $55.99
    View model specifications
    Berkley® E-MOTION™ Casting Rod View Larger
    Technique
    Target
    Rod Power
    Medium
    Rod Length
    6'4"
    Number of Pieces
    1
    Line Rating
    8-17lb
    Rod Action
    Moderate Fast
    Rod Blank Material
    Carbon Fiber
    Rod Handle Material
    EVA
    Hook Keeper
    Yes
    Guides Including Tip
    10
    Lure Rating
    1/4-3/4
    Guide Type
    Stainless Steel
    Rod Butt
    EVA
    Reel Seat
    H.E.T.™
  • MODEL # BCEMO671MH-F
    Availability:  In Stock
    $79.99 $55.99
    View model specifications
    Berkley® E-MOTION™ Casting Rod View Larger
    Technique
    General Purpose
    Rod Power
    Medium Heavy
    Rod Length
    6'7"
    Number of Pieces
    1
    Line Rating
    12-20lb
    Rod Action
    Fast
    Rod Blank Material
    Carbon Fiber
    Rod Handle Material
    EVA
    Hook Keeper
    Yes
    Guides Including Tip
    10
    Lure Rating
    1/8-3/4
    Guide Type
    Stainless Steel
    Rod Butt
    EVA
    Reel Seat
    H.E.T.™
  • MODEL # BCEMO691M-M
    Availability:  In Stock
    $79.99 $55.99
    View model specifications
    Berkley® E-MOTION™ Casting Rod View Larger
    Technique
    Target
    Rod Power
    Medium
    Rod Length
    6'9"
    Number of Pieces
    1
    Line Rating
    8-17lb
    Rod Action
    Moderate
    Rod Blank Material
    Carbon Fiber
    Rod Handle Material
    EVA
    Hook Keeper
    Yes
    Guides Including Tip
    10
    Lure Rating
    1/4-3/4
    Guide Type
    Stainless Steel
    Rod Butt
    EVA
    Reel Seat
    H.E.T.™
  • MODEL # BCEMO691M-MF
    Availability:  In Stock
    $79.99 $55.99
    View model specifications
    Berkley® E-MOTION™ Casting Rod View Larger
    Technique
    Top Water
    Rod Power
    Medium
    Rod Length
    6'9"
    Number of Pieces
    1
    Line Rating
    8-17lb
    Rod Action
    Moderate Fast
    Rod Blank Material
    Carbon Fiber
    Rod Handle Material
    EVA
    Hook Keeper
    Yes
    Guides Including Tip
    10
    Lure Rating
    1/4-3/4
    Guide Type
    Stainless Steel
    Rod Butt
    EVA
    Reel Seat
    H.E.T.™
  • MODEL # BCEMO701MH-F
    Availability:  In Stock
    $79.99 $55.99
    View model specifications
    Berkley® E-MOTION™ Casting Rod View Larger
    Technique
    General Purpose
    Rod Power
    Medium Heavy
    Rod Length
    7'
    Number of Pieces
    1
    Line Rating
    12-20lb
    Rod Action
    Fast
    Rod Blank Material
    Carbon Fiber
    Rod Handle Material
    EVA
    Hook Keeper
    Yes
    Guides Including Tip
    10
    Lure Rating
    1/4-1
    Guide Type
    Stainless Steel
    Rod Butt
    EVA
    Reel Seat
    H.E.T.™
  • MODEL # BCEMO721MH-MF
    Availability:  In Stock
    $79.99 $55.99
    View model specifications
    Berkley® E-MOTION™ Casting Rod View Larger
    Technique
    Lipless Crank
    Rod Power
    Medium Heavy
    Rod Length
    7'2"
    Number of Pieces
    1
    Line Rating
    12-20lb
    Rod Action
    Moderate Fast
    Rod Blank Material
    Carbon Fiber
    Rod Handle Material
    EVA
    Hook Keeper
    Yes
    Guides Including Tip
    10
    Lure Rating
    1/4-1
    Guide Type
    Stainless Steel
    Rod Butt
    EVA
    Reel Seat
    H.E.T.™
  • MODEL # BCEMO761XH-F
    Availability:  In Stock
    $79.99 $55.99
    View model specifications
    Berkley® E-MOTION™ Casting Rod View Larger
    Technique
    Punching
    Rod Power
    Extra Heavy
    Rod Length
    7'6"
    Number of Pieces
    1
    Line Rating
    15-30lb
    Rod Action
    Fast
    Rod Blank Material
    Carbon Fiber
    Rod Handle Material
    EVA
    Hook Keeper
    Yes
    Guides Including Tip
    11
    Lure Rating
    1/2-3
    Guide Type
    Stainless Steel
    Rod Butt
    EVA
    Reel Seat
    H.E.T.™
  • MODEL # BCEMO791MH-M
    Availability:  In Stock
    $79.99 $55.99
    View model specifications
    Berkley® E-MOTION™ Casting Rod View Larger
    Technique
    Deep Crank
    Rod Power
    Medium Heavy
    Rod Length
    7'9"
    Number of Pieces
    1
    Line Rating
    12-20lb
    Rod Action
    Moderate
    Rod Blank Material
    Carbon Fiber
    Rod Handle Material
    EVA
    Hook Keeper
    Yes
    Guides Including Tip
    13
    Lure Rating
    1/4-1
    Guide Type
    Stainless Steel
    Rod Butt
    EVA
    Reel Seat
    H.E.T.™

Product Reviews

Berkley® E-MOTION™ Casting Rod is rated 4.6 out of 5 by 53.
Rated 5 out of 5 by from Awesome rods I had a 6'6" medium action that I used for over a year for top water and jigging spoon in the winter. Then I purchased a medium heavy action 7'0" that I have been using for Texas rigging. I am a guide so these rods have had a work out and the guides are all there, the reel seat is super as reel stays tight. I have averaged using the 7'0" about 20 hours a week and in the winter have used the medium action a similar amount. I have much more expensive rods but these rods are sensitive, light weight and get the job done. I caught a 9.80 pound largemouth on the 7'0 medium heavy while fishing Sam Rayburn and it handled it with ease.
Date published: 2017-05-30
Rated 4 out of 5 by from Nice rod; lightweight & well balanced, Bought the general purpose rod about a week ago and used it for the 1st time this morning, caught 4 bass with the rod and Abu Pro Max reel,Texas rigged with 10lb fluorocarbon, 4/0 wide gap hook with Havoc Pit Boss bait in (Perfection) they hit it hard. The rod preformed well lots of action on the hook set and retrieval. Rod has a nice feel during the fight.
Date published: 2014-10-05
Rated 4 out of 5 by from Weighed so little! I got this rod for free after completing challenges on Berkely High School Fishing Club and I figured that it would be some cheaply made piece of garbage since it was free but when I got it, I was very surprised! The rod is super lightweight and has hybrid guides! Perfect for casting and very accurate! The sensitivity is great too! This rod could easily go for much more than $80. And I got it for free! They raised the number of points needed to get this rod now. But that is completely understandable with such a well priced high quality rod
Date published: 2015-11-24
Rated 5 out of 5 by from Great Rod I've had 4 of these rods for almost 2 years now. I've never had a guide break or any cosmetic issues besides minor scratches from hooks, which all rods get. I own 2 heavy action rods that I use for swimbait fishing, a medium heavy for swimjigs and a medium for finesse applications. I've hit the tips of the rods so many times and I still can't believe I haven't broken one yet. Honestly these rods perform wonderfully. Others may think that this is a bugdet rod, but really it isn't. Everything on it is high quality and the only thing cheap about it, is its price.
Date published: 2016-11-30
Rated 5 out of 5 by from Berkley E-motion Rods I own two of these rods and they are without a doubt better/equal to the Duckett, Lews, Halo or Omen series rods that I also own. (which are higher end rods and cost a great deal more) Berkley Carbon fiber is the way to go! Comfort, strength and performance is 2nd to none. I highly recommend these Rods.
Date published: 2015-11-25
Rated 5 out of 5 by from really impressed I have purchased 4 of these rods. Like them all. Unbelievable value. Have landed some big bass with them all ready. Just as nice as my more expensive rods.
Date published: 2015-04-12
Rated 5 out of 5 by from Berkley always Being a fishing guide and professional angler in Texas you demand quality, function and durability. I have fished Berkley rods over 20 years from Lightning rods now the E-motion, Best rod I have used! Casting and spinning with desired actions. Rods are flawless light weight fishing rods that just feel perfect. Braided line mono or flouro you get more than you paid for. Excellent upgrade
Date published: 2015-11-07
Rated 5 out of 5 by from Motion Rod looks great, well made , good balance, great for drop shot and finesse fishing
Date published: 2015-01-19
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