For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Berkley trolling hard baits have continued to cash countless checks in Walleye tournaments across the country. Gulp! Hard Bait Gel is uniquely formulated to add scent dispersion to Berkley Scented Flicker Shad hard baits equipped with Scent+ Pocket technology driving the fishes sense of smell crazy!