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Berkley Scented Flicker: Berkley Scented Flicker: Proven hard baits with proprietary scent technology to help anglers trigger and catch more fish. Shop Now.
Berkley Cullshad: 50 Million Internet Fans Can't Be Wrong. Shop Now.

SHOP BERKLEY'S NEWEST INNOVATIONS

The New Berkley Slobberknocker

Berkley's Powerbait Jigs

The Stunna:Versatile, Castable, Original.

Saltwater Hardbaits:Outcast. Outlast. Outfish.

This is the Berkley Experience

Here at Berkley, we use our science to help you catch more fish. Discover the story behind Berkley's science today.

Your Fish. Our Science.

Berkley Science:Engineering the Perfect Line

The right line can be the difference between catching a bucketload of fish and coming home empty-handed.

Explore Our Process

Welcome to Fishing:The Last Hobby You'll Ever Need

Learn about the most popular species you’ll be chasing, and find the best bait for the job here.

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All Berkley Baits

Terminal Tackle

Berkley Rod & Reel Combos

Berkley Line

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