Tested and trusted by the pros, our FFS-optimized baits deliver precision casting, controlled depth with an optimal sink rate, and maximum time in the strike zone to turn follows into bites.
Berkley scientists have spent over 30 years perfecting
an irresistible scent and flavor- the exclusive PowerBait® formula.
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish!
The PowerBait® MaxScent line of baits releases a
super-charged scent field attracting fish in a way never before seen.
Powerbait® Dough, scientifically formulated to mimic natural food sources, luring a wide range of fish species.
Every angler, from weekend hobbyists to seasoned professionals, needs a reliable gear to ensure success on the water. Whether you're casting for bass in a local lake or trolling in the deep sea, the right line is essential for both performance and durability.
Delivering the strength, sensitivity, and dependability every angler needs.
Be the best angler you can be. Properly outfitting your tackle box is the first step toward unmatched performance, seamless functionality, and a truly memorable angling experience.
It’s better to have it and not need it, than to need it and not have it.
